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DiJones made a bold statement at AREC2025 with an integrated recruitment campaign designed to attract top talent and boost brand visibility, as the network continues its strategic national expansion.
As DiJones enters its next growth phase, the network took centre stage at the 27th Australasian Real Estate Conference (AREC), capturing the attendees’ attention with an integrated campaign to recruit agents and business owners while raising the brand’s profile.
DiJones said the network launched an integrated recruitment campaign to attract top agents and business owners, sparking brand awareness in the industry.
“Rather than recruit new agents through cold calls and ads on job boards, the DiJones approach was to be the most memorable part of the conference, not by taking centre stage, but by making our own stage in the everyday rituals of AREC,” DiJones chief operating officer Brent May said.
“With more than 5,000 people coming together for the event, it was a great opportunity to speak to the audience about our desire to hire as we embark on our next phase of growth.”
Founded in 1992, DiJones now operates over 25 offices across Sydney’s key residential markets, including the Upper and Lower North Shore, Eastern Suburbs, Northern Beaches, Hills District, and beyond to the Central Coast, Southern Highlands, and Illawarra.
DiJones CEO Dean Mackie, Jamie Trad (head of licensing), and Brent May said they attended AREC to start meaningful conversations with real estate professionals ready to elevate their careers or explore future opportunities.
From the Coolangatta Airport to the conference floor, the network signalled its openness to connect and collaboratively explore new growth opportunities.
Additionally, DiJones’ forward-thinking enlisted a digital truck stationed at the Gold Coast Convention Centre, branded bikes circulating the venue and nearby entertainment precinct, and geo-targeted social media campaigns – all delivering tailored, contextually relevant messages.
“It was really about a genuine opportunity to connect and learn more about the DiJones offering and get a better understanding of what makes DiJones different, with the aim of increasing brand awareness and recruiting new talent,” May said.
Earlier this year, DiJones expanded its Sydney footprint, with Shan Lin’s Linfield Group rebranding as DiJones Rhodes under a new licensee arrangement.
Lin said that in joining the network, his agency was looking to gain access to DiJones’ support services, resources and capabilities, as the network methodology aligned with his vision and future career prospects.
DiJones said their recruitment efforts continue beyond the AREC conference, remaining open to discussions with prospective agents.
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