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With tight supply and soaring buyer demand, agents face fierce competition this spring. Top REB ranked agents share how standout marketing, presentation, and communication can secure listings and drive results.
While vendors are entering spring in a strong position, with low competition and heightened buyer demand driving rising prices, agents will be competing for listings across most regions.
The latest Cotality Home Value Index data showed that national home prices grew by 0.7 per cent in August, marking the highest monthly gain since May 2024, which drove annual dwelling growth to 4.1 per cent.
Across the country, mid-sized capitals have continued to lead the price growth, with Brisbane recording a 1.2 per cent increase in August and a 7.9 per cent annual increase.
McGrath Bulimba principal and sales agent, Tony O’Doherty, said that the Queensland spring market will be a seller’s market.
“With rising interest rates and limited stock, this spring is shaping up to be highly favourable for sellers,” O’Doherty told REB.
“Buyers currently are showing greater urgency, as there is evidence that prices are on the rise which they are aware of. Being in a low-stock environment, buyers are being priced upward.”
“Family homes with strong floor plans are attracting the most interest, and in the past week alone, we’ve sold properties ranging from $1,560,000 to $4,450,000. Well-presented homes are performing exceptionally well,” he said.
O’Doherty said that to stand out during the traditionally busiest real estate season, he and his team will rely on their reputation for achieving high sale prices and delivering exceptional service.
“We are in a small community where word of mouth has always worked in our favour,” he said.
On the other side of the country, Perth dwellings followed suit, with Cotality data recording a 1.1 per cent growth over the month and a 6.6 per cent increase over the last 12 months.
Hartanto Properties Western Australia principal, Eric Hartanto, said the state property market will continue to be strong in spring.
“Traditionally, sellers are more motivated at this time of year, as the warmer weather and blooming gardens showcase homes at their best, which aligns with buyers’ increased willingness to get out and inspect properties,” Hartanto told REB.
He said that spring is also the busiest season for agents, suggesting the need to put extra effort into presentation, marketing, and client service through eye-catching campaigns, high-quality photos and videos.
“In such a competitive environment, sellers need an agent who can make their property shine and draw in plenty of potential buyers.”
“My goal is to craft personalised campaigns that cut through the noise and deliver top-notch results,” Hartanto said.
He said that with stock levels remaining at record lows, stronger competition among buyers and shorter selling campaigns have been expected, especially for in sought-after suburbs.
“Buyer interest is expected to stay pretty strong, especially in the market for mid-range family homes and well-established suburbs that are close to schools, transport, and shopping areas.
“Buyers will be keen on properties that offer real value – like reasonably priced family homes, townhouses perfect for downsizing, and apartments with great lifestyle perks,” Hartanto said.
Cotality data showed that Darwin property values rose by 1 per cent in August, reaching a 10.8 per cent price increase since January, the highest gain across the nation.
Adelaide wasn’t far behind, recording a 0.9 per cent lift in home values in August and a 6.5 per cent growth annually.
South Australian director and auctioneer at Noakes Nickolas, Simon Noakes, said that Adelaide’s market is set for a strong spring, with buyer demand likely to stay high despite more listings, following winter’s tight supply and rising prices.
“We’re seeing strong demand for low-maintenance homes, townhouses and units in the sub-1 million range, which is flooded with buyers due to affordability,” Noakes said.
“[Additionally], family homes in blue-chip suburbs and well-renovated character properties are going to draw the most interest, especially around school zones.”
Noakes said spring is all about raising the bar in both service and results.
“For me it comes down to three things: presentation, marketing and relationships,” he said.
He said that every campaign should target maximum exposure with tailored marketing, professional video, and creating an experience during open homes.
“At the same time, I’m doubling down on communication with my database to ensure my clients get the right buyers through their doors,” Noakes said.
In the larger capital cities, Sydney and Brisbane recorded a 0.8 and 0.3 per cent rise in home values, respectively, reaching a 2.1 and 1.4 per cent annual increase.
Data showed that Tasmania was the only state not to record growth in August, with Hobart values down 0.2 per cent.
Lawless said housing values are rising broadly and gaining momentum since the February rate cut, with strong demand set to carry growth into spring despite tight supply.
He said spring will bring a lift in new listings from a low base, offering buyers more choice after a period of tight supply.
“While a rise in advertised stock levels will test the depth of housing demand, there is a good chance purchasing activity will continue to outpace available supply,” Lawless concluded.
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