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Discover how one regional team powered rapid growth through consistent reinvestment.
When Brent Mason and Rory Somerville launched Ray White Bendigo in 2014, they were starting from scratch. Little brand presence. No trading history. Just a vision to build a high-performance business that could attract clients and agents alike.
But in the first 12 months, growth was slow. “Year one was pretty quiet,” Rory recalls. “We were a team of three just trying to get traction in a new market. Banks didn’t want to touch us. We needed capital to grow, but we didn’t have history.”
“We were still figuring things out,” says Rory. “We had ambition and a plan, but in a business like real estate, timing matters. Momentum matters. And we didn’t want to wait years for traction.”
The turning point came in 2015 when they discovered a way to unlock capital from pending settlements. By accessing their capital earlier, Brent and Rory were able to confidently reinvest in recruitment, marketing, and training without being constrained by the peaks and troughs of settlement cycles.
Top agencies don’t grow by accident. One consistent trait shared by high-performing teams is disciplined reinvestment. Whether it’s putting more behind their marketing spend, backing emerging talent, or upgrading tech and operations, having access to capital before settlement gives leaders an edge.
Early reinvestment accelerates growth, creating a compounding effect — stronger results, better talent attraction, and increased market share.
This approach gave Brent and Rory the ability to run high-impact marketing campaigns, proactively recruit, and invest in infrastructure — all without needing traditional finance.
“It gave us breathing room,” says Rory. “We weren’t dictated by the settlement cycle. If we had the performance, we had the means to move forward.”
In a fast-moving market, the ability to reinvest quickly can be the difference between staying still and scaling up. Industry leaders and real estate coaches consistently highlight reinvestment into people, marketing, and systems as one of the defining habits of top-performing agencies. The agencies that grow fastest are those that act early and often.
That consistency of cash flow became a key part of their operational rhythm. It helped the business scale with confidence, not just during strong market periods, but through seasonal slowdowns and the natural ebbs and flows of real estate.
“It’s about having control,” says Rory. “Knowing that you can back your strategy, pay your people, and keep your business moving regardless of the calendar.”
“We were once a team of three. Now we’re 40, and Commission Flow has been a large contributing factor to that growth.”
By 2018, Ray White Bendigo had grown from a fledgling startup to the largest agency in the region, with 33 team members and a reputation for market leadership. Today, they have a team of 40 and continue to expand.
That early reinvestment wasn’t just a luxury; it was critical to building a business of attraction.
“We had the performance and results” says Rory. “What we needed was the ability to act on it quickly. And being able to access funds when we needed them most gave us the breathing room to do exactly that.”
He’s quick to point out this strategy isn’t just for regional markets.
“Any business looking to scale needs to remove the friction from reinvestment,” he says. “It’s what turns short-term momentum into long-term success.”
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