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A new AI ecosystem is transforming the real estate industry by unifying workflows, automating admin tasks, and saving agents up to 12 hours each week to focus on clients and close more deals.
WayScape chief executive officer (CEO) and founder Rebecca Moroney has announced the launch of the Agent 3.0 ecosystem to change how agents operate, scale, and serve clients.
Moroney said the framework, launched earlier this week, was designed to replace fragmented platforms with one seamless ecosystem to boost efficiency for agents.
“The average Australian office operates between nine and 14 disconnected platforms to complete a single transaction, with data retyped multiple times, and compliance managed through a manual checklist,” she said.
“Agent 3.0 is not another layer added on top of broken workflows. It is a fundamental redesign of how technology supports the human professional.”
According to WayScape, Agent 3.0 creates a single intelligent environment where data entered once flows everywhere, making access easier.
Meanwhile, automation handles administrative tasks, and intelligence supports agents’ professional judgement rather than replacing it.
“Real estate is a deeply human profession. No algorithm can replace empathy when families buy or sell a home,” Moroney said.
“Technology must remove friction so agents can be present at those moments.”
She emphasised that the technology would work with agents, not against them, by adapting to each individual’s style.
“Agents remain the trusted adviser, while technology becomes the organised colleague that never forgets details.”
WayScape also said the framework embedded compliance into its daily workflows and created automated audit trails as additional regulatory requirements were introduced.
“Data ethics and client privacy sit at the centre of the ecosystem’s design, with sovereignty and governance embedded by default.”
According to Moroney, research has shown that agents lose tens of thousands in missed opportunities, spending close to 62 per cent of their working week on administration, rather than revenue-generating activity.
Data from mid-sized agencies indicated each agent can lose up to 12 hours per week to duplicated data entry and platform management, equivalent to tens of thousands of dollars in lost opportunity each quarter.
In addition to wasted time, Moroney said brand erosion was also a consequence of using multiple features to carry out tasks, diluting the agent’s voice and weakening trust.
WayScape said early pilots of Agent 3.0 had delivered tangible results, with agencies adopting unified workflows reporting recovered capacity of up to 12 hours per agent per week.
It said the results translated into two to three additional transactions per quarter per agent, without increasing headcount.
“This is not theory. These are outcomes principals can see directly on their profit and loss statements,” Moroney concluded.
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