Ensure you never miss an issue of the
real estate business bulletin
What makes a franchisee successful?

What makes a franchisee successful?

Successful franchisee
by Adam Zuchetti 0 comments

If you’ve ever wondered what makes one franchisee stand out from their peers, you’re not alone.

If you’ve ever wondered what makes one franchisee stand out from their peers, you’re not alone.

REB's sister publication My Business asked the former head of a major chain for his thoughts on the subject.

“It’s about the person at the front running the business,” Mark Bilton, leadership consultant at Thought Patrol and the former group managing director of Gloria Jean’s Coffees, says.

“A good franchise partner could do very well [in Gloria Jean’s]. You [could] have the same location, the same foot traffic, [but] have a franchise partner who wasn’t quite as good in there and it would make a lot of difference to the business. The good ones did well, particularly in the coffee business. It’s very relational.

“You go somewhere where people recognise your name, a good cup of coffee, some good food. It’s a simple business and it’s often about getting the simple things right. It’s very much a service-oriented business.”

Mr Bilton took over the leadership of Gloria Jean’s at a critical time and worked closely with its roughly 400 franchisees across the country to turn the business around prior to its 2014 sale to Retail Food Group.

He said that when it comes to the success of the franchise model, it is very much a two-way street, with the franchisee and franchisor relying on one another for mutual success.

“It’s the brand recognition that gets people in the door, but if there’s not good service, then it won’t be retained,” Mr Bilton said.

“We found that a good franchise partner could move sales about 40 per cent, which is a huge impact.

“I think coffee is quite personal. We like to have a relationship with the barista or at least a quiet conversation in the morning, and the service piece was very important. Also, making a decent cup of coffee helps as well.”

Hear more from Mr Bilton, including his thoughts on the common traits of successful business owners, on the My Business podcast.

What makes a franchisee successful?
lawyersweekly logo
promoted content
Recommended by Spike Native Network
reb top 100 agents 2017

The REB Top 100 Agents ranking is the foremost ranking of agents in Australia. It has set the bar for excellence in Australian real estate. To be ranked as an REB Top 100 Agent is the standard real estate professionals strive for. See the full 2018 ranking here!

featured podcast

featured podcast
The difference between an average agent and one who dominates

McGrath Crows Nest’s Peter Chauncy is number 10 in this year’s REB Top 100 Agents ranking. Peter, however, is more likely not surprised ...

View all podcasts

Would you consider working for Purplebricks or a similar 'DIY' model?

Yes (7.2%)
No (80.9%)
Perhaps - make me an offer (12%)

Total votes: 209
The voting for this poll has ended on: July 13, 2018
Do you have an industry update?