A high-achieving real estate agent working under one of Australia’s biggest brands has some stern advice for mediocre agents who are unhappy.
Ray White’s number one New South Wales agent Gavin Rubinstein says he now leverages off his personal brand and his team’s exceptional service reputation, but for agents in the early stages of their career, working with a branded group can be essential to success.
“I think for people starting out, it is important you align yourself with any well-known familiar brand,” he told REB for Network Week.
“Because when people are looking to make one of the biggest transactions pf their life, with arguably their most valuable asset, they like familiarity. And so, if you are starting out, it is always good to have that as support.”
As for agents who are struggling or who are unhappy with their current business arrangement, he says real estate is not an easy industry to excel in, “but it is a simple business”.
“That means what is actually required to get to the top of this game is not complex. And that is pretty much evidenced by the fact that there are no entry barriers to get into this business. But the reason we have such big turnover is because people are not disciplined around the behaviours they need to ensure the results,” he says.
“You can break it down any different way you want to but at the end of the day, if someone is not hitting their straps or they are not performing and they are struggling, the simple answer to that is they are not working hard enough, and that is all it is.”
Agents who aren’t working hard enough or are unwilling to change will not find success overnight even if they join a different network.
“They are not going to change by going to another office nor are they going to change things by changing the brand. They may change things by getting different leadership and implementing mentors, and starting to really take on board that this is a serious occupation and working on their skill set. That might change things.
“But I think all in all, it just comes down to work ethic and hard work, and if they are going to put in the hard yards consistently. It is a proven, tested formula. Do that and they will reap rewards.”