One of the country’s foremost real estate agents says there is more than meets the eye to selling property. And he’s ready to reveal what top-performing agents have always known.
Gavin Rubinstein recently told REB sister publication Smart Property Investment on The Smart Property Investment Show that there are several contributing factors behind the success of a sale, but equally as many inhibitors. Here are three things up-and-coming agents can learn.
Time is money
Mr Rubinstein said one of the most important commodities for real estate agents is time and he often refuses verbal offers from potential buyers because “talk is cheap”.
“Time is money, so why are you going to waste it?” he said.
“I constantly harp on about how important time management is and I find when you fluff or when you muck around, you just waste time. So just call it how it is.”
Mr Rubenstein said he likes to move quickly.
“My team and I want a really sort of fast-paced machine, and the procrastination and the back and [forth] can be a little bit tedious.”
Honesty is the best policy
Mr Rubenstein said honesty is the best policy to ensure a smooth campaign and a quick transaction.
He encourages clients to be forthcoming about their motivations and to “put effort and time into building a rapport with agents” as this will aid the buying or selling process.
“Vendor motivation is key,” Mr Rubinstein said.
“I’m not scared to ask any questions to a seller, to a buyer, to an agent – doesn’t matter. I always want to ascertain … are these guys dipping their toe in the water? Are these guys going to waste our time [and] send us down an emotional roller-coaster?”
Presentation is key
Mr Rubinstein believes presentation counts towards one-third of a successful campaign. He said he often employ a team to prepare a property before it goes up for sale.
“We’re talking a lot of money here. You’ve got to place importance on the presentation side of it. So we put in a lot of effort getting the place ready [with] furniture [before] we put it on the market.”
Mr Rubinstein said agents with little to no budget for presentation are “nine times out of ten the more expensive agent” as unprofessional presentation can cost clients a loss in profit.
“If the skill set is not on the same level and the price [they’re] getting is less than the more expensive agent, the net position of [the client] at the end of the process is often a lot less. The cheaper agent in the presentation is the more expensive agent,” he said.