Marketing

A good marketing strategy is a must for any real estate professional, and REB’s Marketing category ensures that property managers and industry professionals are always at the top of their marketing game by providing all of the necessary tools required for a killer marketing strategy.

This section also aims to incorporate traditional and digital marketing tools and provides expert insights on the latest marketing trends via podcasts hosted by well-known industry professionals.
It is also home to the latest in real estate marketing which can be used by property management professionals who are looking to improve their marketing methods and maintain their competitive advantage within the real estate industry.

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Real estate ad campaign takes over transit hubs

What better place to think about finding a new home than on the way to – or from – yours?

By Juliet Helmke • 04 Sep 2024

Property media agency rebrands under new name

Going forward, The Today Business will be known as Today Media.

By Orana Durney-Benson • 04 Sep 2024

Raine & Horne harnesses AI for brand campaign

Stage two of the network’s 2024 brand refresh is here, thanks to the power of generative AI.

By Orana Durney-Benson • 03 Sep 2024

Project marketer doubles footprint to expand team

Plus Agency has brought its office count up to four as it embarks on an aggressive recruitment drive.

By Juliet Helmke • 29 Aug 2024

Puppy love: How dogs are powering these agencies to success

From brand image to staff wellbeing, our furry friends have a lot to offer the real estate sector.

By Orana Durney-Benson • 28 Aug 2024

monika kamienowska lisa pennell reb p2iozs

Barry Plant brand refresh brings home design prize

The network’s extensive brand redesign was recently commended at the 2024 Melbourne Design Awards.

By Sebastian Holloman • 27 Aug 2024

REB Business Empowerment Showcase: The ‘profit centre’ point of difference

In this episode of the REB Business Empowerment Showcase, host Grace Ormsby is joined by LJ Hooker’s NSW strategic growth ...

By Robyn Tongol • 20 Aug 2024

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Fremantle AFLW team inks real estate sponsorship

A Western Australian listings site will sponsor the team for two years.

By Juliet Helmke • 11 Aug 2024

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Victorian network reveals spring sales strategy

As springtime draws closer, Stockdale & Leggo unveils its winter-spring campaign set to position them as a ...

By Sebastian Holloman • 05 Aug 2024

4 pillars for career acceleration

Big things are coming for Little Real Estate; the network is now rolling out its innovative career concept to agents ...

By Michelle Paragas • 02 Aug 2024

Network launches $25k appraisal campaign

Home owners who book a property appraisal with Elders will be in the running for a $25,000 prize, in a campaign designed ...

By Orana Durney-Benson • 31 Jul 2024

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Aussies urged to ‘keep moving’ courtesy of short film

A brainchild of realestate.com.au and creative agency 72andSunny, the film forms the centrepiece of the portal’s new ...

By Grace Ormsby • 31 Jul 2024

Want a rock-solid brand? Don’t dismiss mainstream media

A local real estate agency reached new heights when it partnered up with a TV empire.

By Orana Durney-Benson • 29 Jul 2024

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Marketing

Real estate ad campaign takes over transit hubs

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