Sales & Marketing

A good marketing strategy is a must for any real estate professional, and REB’s Marketing category ensures that property managers and industry professionals are always at the top of their marketing game by providing all of the necessary tools required for a killer marketing strategy.

This section also aims to incorporate traditional and digital marketing tools and provides expert insights on the latest marketing trends via podcasts hosted by well-known industry professionals.
It is also home to the latest in real estate marketing which can be used by property management professionals who are looking to improve their marketing methods and maintain their competitive advantage within the real estate industry.

A completely paperless approach to property management

Tara Bradbury launched Active Agents last year as a means of presenting an entirely paperless property management operation to the Hervey Bay marketpl...

A project marketer’s take on being a successful agent

As REB’s top-ranked project marketing agent with over 20 years of industry experience, James Lampropoulos advocates for transparency and communicati...

REB Business Empowerment Showcase: Increasing security around real estate transactions

When it comes to expensive purchases such as house deposits, cyber security is absolutely critical in protecting clients and their agents from fraudul...

REB Business Empowerment Showcase: A new business model for the present-day agent

On this episode of the REB Business Empowerment Showcase podcast, host Alex Whitlock is joined by Mark Morrison, CEO of Agency HQ, to discuss a new al...

Pragmatic solutions for business-minded clientele

“We work with clients, as opposed to working on a transaction.” This is how Paul Arthur explains his attitude towards ensuring recurring sales wit...

Effective collaboration between sales and buyer’s agents

This episode of Secrets of the Top 100 Agents delves into how real estate agents can work with buyer’s agents to produce the best outcomes for both ...

How to use property data effectively

The best agents understand that property data must be contextualised within an individual area over a long period of time in order to inform smart in...

Top dealmaker reveals listing strategy

Securing a listing is the first step in a real estate agent’s job to selling property, which is why Justin Taylor has come up with a method that sui...

‘It’s a people business; we just happen to sell property’

Matt Lahood joins host Phil Tarrant on this episode of the Secrets of the Top 100 Agents podcast to reveal how The Agency is disrupting the traditiona...

The shift towards professionalising the real estate industry

According to Leanne Pilkington, the education and training requirements for real estate agents in New South Wales is unsatisfactory. As a consequence,...

People list with agents – Not agencies

Chief energy officer at UrbanX, Dan Argent, believes that making the move to working for himself is the best thing he has ever done. A move that he en...