Marketing

A good marketing strategy is a must for any real estate professional, and REB’s Marketing category ensures that property managers and industry professionals are always at the top of their marketing game by providing all of the necessary tools required for a killer marketing strategy.

This section also aims to incorporate traditional and digital marketing tools and provides expert insights on the latest marketing trends via podcasts hosted by well-known industry professionals.
It is also home to the latest in real estate marketing which can be used by property management professionals who are looking to improve their marketing methods and maintain their competitive advantage within the real estate industry.

Want a rock-solid brand? Don’t dismiss mainstream media

A local real estate agency reached new heights when it partnered up with a TV empire.

By Orana Durney-Benson • 29 Jul 2024

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REB Business Empowerment Showcase: Shaking up real estate tradition

Is this innovative rent roll model the breath of fresh air Australian real estate needs?

By Robyn Tongol • 24 Jul 2024

How content can give your agency ‘infinite leverage’

For real estate businesses, online content has the power to be “the salesperson that never sleeps” – but only if you get ...

By Orana Durney-Benson • 17 Jul 2024

‘Bring a hazmat suit’: Tongue-in-cheek marketing tactic reels in buyers

Can using humour in a listing help sell a home? For a Perth property ominously described as the “Kelmscott challenge”, ...

By Juliet Helmke • 19 Jun 2024

The power of your own brand

If you could devise the agency of your dreams, what would it look like? What ethos would it convey, what vibe would it ...

By Agents'Agency • 17 Jun 2024

Leading by example lands agency head in network’s ad campaign

As the face of Barry Plant’s new marketing campaign, Louise Carrigg is unused to being in the spotlight – despite her ...

By Juliet Helmke • 13 Jun 2024

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The REA Excellence Awards return for 2024

REA Group has just dropped its lineup of Excellence Awards for 2024, with more to win than ever before.

By REA Group • 05 Jun 2024

Less agent, more human

It’s no secret the real estate market is changing. Those listings which were so easy to come by are harder to secure and ...

By Agents'Agency • 05 Jun 2024

Harcourts debuts new global tagline

The network has opted for an interpersonal approach with their new brand position.

By Sebastian Holloman • 04 Jun 2024

How to open a real estate agency in Australia

Explore the essential steps, from licensing and marketing to operations and team development, for successfully opening a ...

By Entry Education • 04 Jun 2024

What’s standing between you and your dreams?

What’s your big audacious career dream? Is it to write $1 million GCI, lead a team, start your own agency, create a ...

By Agents'Agency • 17 May 2024

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Domain’s Australian-first audience offering helps boost listing views

Agents listing properties on Domain will now reach an even bigger audience of potential buyers thanks to an innovative ...

By Domain • 09 May 2024

john foong danielle harmer domain reb qsveah

Domain amps up social media capability to meet consumers ‘where they are’

A new boost feature will see residential listings automatically promoted across display advertising and social media.

By Grace Ormsby • 30 Apr 2024

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Marketing

Want a rock-solid brand? Don’t dismiss mainstream media

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