Marketing

Do you rely too much on email?

Technology is a wonderful tool that has allowed us to become smarter about how we work and saves us more time than ever ...

By • 21 Jan 2016

Make room in your marketing for tenants

Marketing expert Fiona McEachran explains why rent rolls are a great source of future sales business and how real estate ...

By Fiona McEachran • 20 Jan 2016

The case for local marketing on Facebook

Promoted by January is a natural time to assess and plan social media strategies for the year ahead.

By Tim Hill • 19 Jan 2016

You’re writing too much of the wrong stuff

Tech expert Anton Babkov reveals the common mistakes the industry makes with blogging – and gives agents six tips to ...

By Anton Babkov • 17 Jan 2016

The day my business's mortality stared me in the face

As Realmark staff let their hair down at the group’s 25th anniversary party, co-founder John Percudani realised that ...

By John Percudani • 13 Jan 2016

Are you using your brand effectively?

Whether you work for a franchise or independent agency, you should know what sets 'your brand' apart from the rest.

By Cristel Stenhouse • 12 Jan 2016

9 email habits that send the wrong message

Email. At first glance, this invention is a brilliant addition to the way we do business. It allows us to quickly and ...

By Edward Vukovic • 13 Dec 2015

Brand you! Are you the Local Agent of choice?

Promoted by Onthehouse.com.au As an agent, building your personal brand within your immediate community is the number ...

By Onthehouse.com.au • 10 Dec 2015

5 Facebook tools agents should be using

A social media strategist shares specific tricks agents can use to make their Facebook marketing more efficient, more ...

By Larissa Gardner • 09 Dec 2015

The agents who’ve made virtual offices work

Modern technology hasn’t just made it cheap and easy to work from home – it’s also made it potentially more lucrative ...

By Nick Bendel • 09 Dec 2015

Defining your digital marketing strategy

Digital marketing can produce amazing results, but agencies must first consider what they want to achieve and how much ...

By Fiona McEachran • 06 Dec 2015

Insight: William Chan

A young agent discusses his marketing and prospecting strategies

By Staff Reporter • 24 Nov 2015

There’s no excuse for undertaking low-value tasks

Can you fit everything you do into five days a week? If your answer is ‘no’, you might be taking on too many low-value ...

By Hannah Blackiston • 23 Nov 2015

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