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All agents know how to sell VPA and how to use this to elevate their personal brand, but not all agents know how to use this strategy AND how to use off-market sales to make them the area specialist. More and more vendors are turning to off-market sales and savvy agents are using off-market as another string to their bow to dominate market share.
Area specialists are marketing their off-market sales through signboards and SOLD stickers, contacting their buyers by phone to share their results and promoting their happy vendors via social media.
From talking with a number of leading agents, they all agree that vendors today are more impressed by great results achieved from off-market sales than the conventional on-market approach, especially when an agent has momentum within their ‘farm area’. Vendors realise they can still get the price they’re looking for while saving upfront marketing dollars and maintaining privacy.
Area specialists believe that a sign board going up with a SOLD sticker already on it has far more impact than a sign board that eventually gets a SOLD sticker. This immediate impact is getting vendors’ attention and helping area specialists win more listings.
Proactive agents are getting on the phone and letting people in their database know about their process and their results. Vendors are curious to know how the agent achieved the desired result without all the fuss.
Social media is an excellent way that area specialists are sharing their successes with clients and potential new clients. Off-market is no longer just an industry term and people are more open to learning about new ways to discover their dream home, or to sell their home with less stress, less inconvenience and less invasion of privacy. Case studies and testimonials offer the highest vote of confidence and proof of success.
An off-market sale promoted through social media also demonstrates that the vendor got their price. It’s different to the immediate pressure of an auction to sell now for the best price on the day.
Area specialists acknowledge that if they don’t have off-market as a string to their bow, they risk losing the listing to a very proactive agent. What would you rather? An off-market listing that you can convert to an auction, or go straight to auction and not get a result?
ListingLoop.com.au is Australia’s leading marketplace for off-market and off-market listings and is a proven tool that helps agents become the area specialist and dominate market share. Our easy-to-use and affordable portal has been designed to help agents win more listings and sell properties faster.
Rhett Dallwitz is the CEO of ListingLoop.com.au
