Win the Race to Place with Rental Applications in Ignite

Enable Rental Applications in Ignite and give your agency the speed, clarity and confidence to win the race to place every time.

No matter the size of your agency’s rent roll, placing tenants can be a time-consuming and repetitive process. From reviewing applications to liaising with landlords and verifying details, it often involves multiple manual tasks that take you away from other priorities.

Rental Applications in Ignite was designed to change that. It streamlines the entire journey of tenant selection, reducing manual work so your team can spend more time on high-value activities such as matching the right people to the right properties. The great news is that for customers of realestate.com.au, there is no extra cost involved, its already included in your existing subscription.

Even better, it integrates directly with Australia’s number one property listings portal1. This means you can attract more quality applications from day one, drawing on the 4.3 million Australian property renters2 a month already searching for rentals through realestate.com.au (that’s 161% more than our nearest competitor3 in case you’re wondering).

With that in mind, here’s seven key reasons why your agency should enable Rental Applications in Ignite today.

1. Your teams already know the platform

Many agencies still rely on a patchwork of tools such as email inboxes, printed forms and multiple third-party systems to collect, manage and assess applications. While these methods may feel familiar, they can cause duplicated work, inconsistent records and even lost opportunities. Training staff on yet another single-use system often feels daunting, especially when team members are frequently on the road visiting clients.

Rental Applications sits inside Ignite, which more than 40,000 agents across Australia already use each month to manage leads and property listings. This means there is far less need for additional training, as your team will be working in a platform they are already confident using.

2. All applications are kept in one place

Regardless of whether a rental property is advertised on realestate.com.au or elsewhere, every application through Rental Applications in Ignite flows instantly into one secure, central location.

You can view applicant details in real time, including supporting documents, and quickly identify if someone has applied for multiple listings. This avoids repetitive work between team members and ensures no application is missed. Centralising applications also speeds up comparison and shortlisting, giving your team the clarity they need to move fast.

3. It’s a better experience for renters

The leasing process is just as important for tenants as it is for agencies. Rental Applications in Ignite makes it fast and simple for property seekers to apply. Renters can create a MyREA Renter Profile once, then use Quick Apply for many of your listings with a single click.

This means your agency receives complete applications with all required information from the start, avoiding delays caused by chasing missing details. For the tenant, it eliminates the frustration of re-entering the same information over and over and results in a smoother application experience.

4. Your landlords will love it

When the rental market is competitive, securing the right tenant before another agency can come down to speed. Delays in communication or verification can extend vacancy periods, which impacts your landlords’ returns.

Rental Applications in Ignite supports quick verification by automatically sending rental and employment reference requests as soon as an application is received. Responses are stored against the application, so you begin with a complete profile for each applicant. This not only makes decision-making easier but can shorten vacancy periods and help landlords generate rental income sooner.

5. It delivers richer context enquiries

The initial enquiry is a crucial step. A vague “I’m interested” message rarely gives enough detail for an agency to assess suitability without multiple follow-up questions.

Recent updates to the consumer enquiry process have increased the amount of context and contact information provided upfront. Our trial showed a 58% uplift in users providing additional context to their email enquiry4, resulting in richer information from the beginning and reducing the need for repeated back-and-forth communication.

6. It’s built with compliance front and centre

Keeping up with rental legislation is essential for all property management teams. Requirements can vary across states and territories and change quickly, so using a platform that helps you comply is a major advantage.

realestate.com.au works closely with State and Federal regulatory bodies to ensure Rental Applications in Ignite meets relevant legislation across Australia. This gives you the confidence that your application questions, record keeping and document management align with current requirements, helping reduce risk while freeing your team to focus on the job at hand.

7. There’s an app

The Ignite app brings the benefits of Rental Applications to your mobile device. You can review and shortlist applicants on the go, check in inspection attendees, invite them to apply directly from the inspection and view rental campaign reports — all from your phone.

This flexibility means you can move quickly, even between appointments, and keep your rental campaigns progressing without having to return to the office.

Enable today to get started

By centralising applications, streamlining verification, and integrating seamlessly with Australia’s number one property listings portal Rental Applications in Ignite helps you secure the right tenant faster, get a better result for your landlords and stay compliant with rental legislation, all without adding extra costs to your agency.

Enable it today and give your agency the speed, clarity and confidence to win the race to place every time.

Disclaimers:

1. Source: Ipsos iris Online Audience Measurement Service, Jul-24 to Jun-25 vs Jul-23 to Jun-24 (average), P14+, PC/laptop/smartphone/tablets, text only, realestate.com.au vs Domain, Audience (000’s). ​

2. Nielsen Consumer and Media View, 2024 Survey 10 National Online database. Time period Jan 24 – Dec 24, Fused Nielsen Digital Content Planning (Text): October 2024, realestate.com.au, Domain, Base: P14+

3. Nielsen Consumer and Media View, 2024 Survey 10 National Online database. Time period Jan 24 – Dec 24, Fused Nielsen Digital Content Planning (Text): October 2024, realestate.com.au, Domain, Base: P14+

4. REA internal data (web only). Based on optimised enquiry form trial, [03/03/2025] – [07/04/2025], n=[473,347].