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How digital twins will shape the next generation of property management.
Across industries, businesses that transformed their core assets long before it was necessary have led the way in digital innovation and set new standards for their sectors. However, the property sector has been slower to make that shift. And for property managers in 2025, the real question is: how much of your rent roll is digital and if it isn’t, when will you make the move?
Think back to the transition from smart phones with keypads to touchscreens. Removing the physical keyboard unlocked more screen space and that single shift created room for digital keyboards, full-screen apps and entirely new ways of interacting with a device. What started as a simple redesign became the foundation for an ecosystem that now handles everything from banking, travel and home automation.
By contrast, Kodak developed the first digital camera but feared it would ‘cannibalise’ their profitable film business. They delayed bringing it to market, while competitors, Sony, Canon and Nikon developed their own versions and launched them first, quickly overtaking Kodak in market share and revenue.
Virtual tours were once seen as marketing add-ons. Today, as agencies digitise their rent rolls, they are becoming central to modern property management. Digitising your rent roll simply means capturing each new listing with a Little Hinges marketing package, which includes photos, 2D floor plans and a 3D virtual tour. This creates a complete digital twin of the property. The digital record supports remote inspections, compliance, maintenance and valuation records. Progressive agencies that make digital capture a standard part of their letting cycle have already passed the 50% mark and are seeing tangible advantages with every listing digitised.
Virtual tour from Little Hinges capturing every detail of a property with millimetre precision
Waiting for new regulations, customer expectations, or competitors to force the change is a risk. Digitising your portfolio now allows you to:
- Reduce vacancy periods through faster onboarding and fewer days between tenants.
- Empower remote decision-making for owners, tenants and contractors.
- Minimise costly site visits and manual processes.
- Build transparency with accessible property records.
- Unlock energy assessments, depreciation schedules and insurance reporting without repeated inspections.
The true value of this approach is “capture once, use many times.” It is no longer a nice-to-have, it is the operating model defining the next generation of property management. Agencies that adopt digital twins today not only improve efficiency and service but are positioning themselves as market leaders rather than followers.
More and more Little Hinges clients have crossed the 50% digitisation mark and report tangible benefits with every new listing digitised. The shift is simple to implement and requires no complex rollout or new systems when digital capture is made a default part of the re-letting process.
A decade ago, no one predicted that phones would become central to how we work and communicate. Just as Kodak missed its digital moment, agencies that delay digitising their rent rolls risk falling behind competitors. The ecosystem was ready for innovation to scale then, and the same is now happening in real estate: the more of your portfolio that is digitised, the more efficiency, accuracy, and value you can unlock.
Every portfolio starts at zero. But each digital capture moves you closer to a future where leasing, compliance, maintenance and communication are seamless and efficient.
Make your rent roll future-ready, one digital capture at a time. Book your first digital capture with Little Hinges to start digitising your rent roll today.
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