Pro is getting bigger and better in FY26

See how Pro is expanding its benefits so you can set your agency apart and grow your business in FY26.

A realestate.com.au subscription is your key to accessing Australia’s largest and most valuable audience of buyers, renters and sellers1, with more ways to get seen, get connected and get results.

And for those who want to get even more value from their partnership with realestate.com.au, we’ve created our Pro subscription.

Featuring the most advanced solutions from realestate.com.au, Pro gives you all the value of an Essentials subscription, plus access to exclusive products and tools to help you build your brand, win your next deal, and simplify your working day.

A Pro subscription gives you tools to set your agency apart and grow your business. Features shown left to right: Agent Elevate profile with an Agent Reel, Market Monitor in Ignite, Ignite app home screen

Let’s take a look at why agents on a Pro subscription receive 36% more seller leads than those without2.

Build your brand

Pro gives agents and agencies the best branding and exposure, helping you standout to the 11.5 million Australians3 who visit realestate.com.au each month, so you can lead the market and attract top talent.

You’ll have access to tools like Agent Reels and Agency Elevate which give your agents and agency additional opportunities to showcase your brand and stand out. You’ll also unlock a 30% discount on Agent Elevate, which delivers an average of 2x more seller leads and increases agents’ visibility across realestate.com.au by 43%4.

New to Pro, Agent Reels allows you to create short, personalised video content that introduces your brand and services and encourages vendors to get in touch.

Pro also gives agencies unlimited free Direct to Sold listings, putting you in front of the 75% of sellers who look at sold property listings on real estate portals to help them find an agent5.

If building your brand is a priority in FY26, Pro puts you in the best position to get ahead.

Win your next deal

Almost 20% of buyers who enquire on realestate.com.au are also looking to sell6. Pro delivers you even more Seller Leads by identifying these Seller Prospects in your Ignite Enquiries inbox and providing enrichment information like their readiness to sell and predicted sell suburb, so you’ve got the information you need to tailor your approach to contacting them.

Seller Lead Enrichments helps you get more insights on every seller lead while uncovering potential sellers within your buyer enquiries.

For Bonnie Boogaard, Marketing Manager (WA) at The Agency, agents filtering their enquiries by potential sellers helps them prioritise who to contact first and enables “…a soft introduction to their services to help them get more appraisals.”

Pro also unlocks realestate.com.au’s most advanced prospecting and nurture tools including CMA and the newly released Market Monitor and Market Update.

With access to this unrivalled prospecting data, Marc Crisafulli, Head of Property Management LJ Hooker Ashfield says “…using the CMA tool within Ignite has been a game-changer for our property management team. It has empowered us to deliver accurate and insightful market reports, helping clients make informed decisions with confidence.”

If your agency is looking to receive and win more seller leads, backed by powerful insights that give you the edge, then a Pro subscription is for you.

Simplify your working day

Pro enables you to boost your team’s efficiency and impact with solutions to streamline every step in the property transaction journey and deliver greater productivity.

Ignite, realestate.com.au’s digital platform for agents and agencies to manage their listings and leads, houses many of the tools included in a Pro subscription.

It’s where agents will find their enriched seller leads and buyer enquiries, upload their Agent Reels and access realestate.com.au’s suite of prospecting tools. It’s also where principals and team managers can add their agency video to appear on their Agency Profile and use the Agency Dashboard to uncover insights on their agency’s market share and team performance.

Agency Elevate management shown in Ignite. Many Pro features can be managed and updated from Ignite.

Blake Mariner Partner & Head of New Business, Highland Property says:

“In my role, staying on top of leads, client interactions, and market trends is crucial for success, and Ignite has been a vital tool in streamlining the way I work. The platform helps me track market trends and competitor activity, providing valuable insights that inform my business strategies and allow me to give my clients expert advice.”

A Pro subscription also unlocks an exclusive discount on Realtair products to fast track your team’s ability to pitch, sign and sell and help you convert more appraisals into signed contracts and sales

For end-to-end solutions and actionable insights that drive success, look no further than Pro.

As Ben Smith, Sales and Marketing Consultant, Ray White Redcliffe & Margate put it

“For any serious real estate agency, this subscription [Pro] is not just a luxury—it's a necessity.”

You can learn more about the value of a Pro subscription on the realestate.com.au Customer Marketing Centre.

Disclaimers:

1. Ipsos iris Online Audience Measurement Service, Jan-24 to Dec-24, P14+ (average), PC/laptop/smartphone/tablets, text only, realestate.com.au vs Domain, Audience (000s).
2. REA Internal Data, Jan 24 to Dec24
3. Ipsos iris Online Audience Measurement Service, Jan-24 to Dec-24, P14+ (average), PC/laptop/smartphone/tablets, text only, realestate.com.au vs Domain, Audience (000s).
4. REA Internal Data, Jan 24 to Dec24
5. Ready To Win 2024 - Sellers who use online sources to find an agent (n=1023)
6. REA internal data Jan 24 to Dec 24. Based on enquiries on buy listings across realestate.com.au