Target serious buyers, no matter where they are online

Amplify your property's campaign reach and build your brand across premium sites and social media platforms.

Today’s world is fast-paced, and house-hunters are spread across hundreds of websites and social media platforms.

With realestate.com.au’s Audience Maximiser, you can cut through the noise with your listing and brand seen across Facebook and Instagram, plus hundreds of premium websites.

With access to the largest property seeker audience1, realestate.com.au is in a unique position to connect your listings to the most high-intent buyers, wherever they are online, by tapping into this highly engaged audience.

Audience Maximiser targets serious buyers

Led by realestate.com.au’s first-party audience data, Audience Maximiser campaigns target serious buyers and sellers beyond their search.

With more estimated clicks, extended durations, more flexibility and exciting new features, the new Audience Maximiser packages are designed to supercharge campaigns and deliver real results back to listings and agent profiles.

Smarter targeting to find serious buyers

Your property listing and agent profile will be promoted to highly qualified audiences with precision targeting powered to realestate.com.au’s first-party data, and extended to additional high-intent audiences.

• Exclusive first-party data: Reconnect with buyers and potential sellers interested in your property or similar properties, with precision as they browse beyond their search on realestate.com.au

• High-intent buyers: Reach new prospects identified as high-intent buyers and sellers, similar to those already interested in your property, wherever they are online

• Click-based targeting: Drive genuine results back to your listings with click-based campaigns that seek action from buyers ready to engage with your listing, not just impressions

Audience Maximiser helps you find serious buyers beyond their search on realestate.com.au, wherever they are online.

Drive more action at key moments in your property campaign

Audience Maximiser delivers serious buyers back to your property listing and agent profile with additional boosts of social activity, after your campaign’s end date.

• Campaign Boost (coming 1 July): Get results on demand by engaging relevant audiences with a boost of social activity when you need it, after your Audience Maximiser’s campaign end date2.

• Inspection Boost: Drive attendance at an inspection or auction with a boost of social activity prior to your next scheduled event2.

• Promote your success and attract new prospects once your listing has sold, with a boost of activity across Instagram and Facebook.

More value and flexibility that works for you

Access campaign tools and flexible options that help deliver success to you and your vendors, including performance insights, vendor collateral, and campaign customisation.

• Additional postcodes: Customise your campaign targeting to find your ideal buyer by adding up to 5 additional postcodes or statewide targeting, on top of the default targeting.

• Flexible campaign duration: Customise your Audience Maximiser All campaign duration to 7 or 14 days to suit your property campaign needs3.

• Audience Maximiser Flex: Automatically supercharge every listing with an All package and enjoy the flexibility to downgrade or cancel an Audience Maximiser campaign with Flex points.​

• Vendor campaign preview (coming 1 July): Put your best foot forward and provide confidence to your vendors by easily sharing a preview of their campaign, including creative ad examples and key campaign details.

The new Audience Maximiser is packed with more value and extra flexibility, and gets your brand and listings seen across Facebook, Instagram and hundreds of premium sites.

Unlock a discount on your agency subscription with a Power Bundle4

Bundle a new Audience Maximiser All package with Premiere+ to supercharge every listing and save on your monthly subscription. Be quick – only available until 30 June 2025.

More value and more opportunities to connect with serious buyers and sellers is a big deal. Explore the new Audience Maximiser All package options from realestate.com.au and start supercharging your listings today.

1. Ipsos iris Online Audience Measurement Service, Jul to Oct (average) 2024, P14+ in Australia, PC/laptop/smartphone/tablets, text only, Brand Group, Homes & Property Category, Audience (000's), Visits Per Person, Average Minutes Per Person. Only brands that report visits are shown.
2. Feature is only available with Audience Maximiser Pro or Gold packages
3. Feature is only available with Audience Maximiser Gold packages
4. Audience Maximiser All packages available to Premiere+ customers only. Customers on other listing contracts can access Audience Maximiser on a listing-by-listing basis. Offer exclusive to Premiere+ customers. A minimum commitment of 6 paid Audience Maximiser campaigns applies in each 6 month contract period. Prices are inclusive of GST. Further Terms and Conditions apply.