Login
iscover
As deal timelines stretch, new technology is helping agents bring qualified buyers, sharper briefs and greater confidence to the transaction.
Transaction times are blowing out. Buyer confidence is down. And agents on both sides of the deal are feeling the pressure.
But new technology from FOUNDIT is offering a reset. It aims to streamline the buy-side process while improving the quality and speed of transactions for sales agents too.
Founded by former Domain executive Angus Ferguson and ex-fund manager Joel Tomaino, FOUNDIT combines software, exclusive market insights and a national network of vetted buyers’ agents to reduce friction across the property journey.
“Buyers are making 25-year decisions, often based on a handful of comparables and a brochure,” says Ferguson. “It’s a system stacked against them, and that inefficiency slows everything down. We’re building a solution that benefits the entire transaction.”
Making buyer representation work with better technology
While still a relatively underused model in Australia, buyer representation is gaining ground fast. In the US, over 80 per cent of transactions involve a buyer’s agent. In Australia, it's less than 10 per cent, but growing.
FOUNDIT’s belief is that better-supported buyers make better decisions. And better decisions lead to faster, more confident transactions for all parties involved.
“When we send buyers to a sales agent, they’re qualified, briefed and ready to move,” says Ferguson. “That’s a better experience for everyone.”
A new operating system for buyers’ agents
At the centre of FOUNDIT is a growing network of buyers’ agents supported by its technology and research engine. Agents get streamlined services through pre-qualified buyer leads, off-market access, pricing insights and backend support. This allows them to work more efficiently and grow without taking on more risk.
One of the first to join was Sabeen Akbani, a Sydney-based buyers’ advocate with over 17 years of experience:
“As a buyers agent you are wearing a lot of hats for each client. There’s only so much you can do as one person,” she says. “At FOUNDIT, buyer’s agents get the support we need to do what we do best - which is finding the right property and negotiating the best deals for our clients.”
Today, Akbani averages just 32 days from brief to buy.
“Buyers are stressed and overwhelmed. They need clarity, not more chaos. That’s what we provide.”
What sales agents are noticing
Although FOUNDIT’s technology is buyer-first in design, selling agents are taking note.
FOUNDIT buyers tend to be better briefed, better prepared and backed by professionals who understand the process. This reduces time on market, misaligned offers and fall-through risk.
“We’ve heard from sales agents that working with a FOUNDIT buyer feels different,” Ferguson says. “The brief is solid, the budget is real and there’s someone driving the process with experience. It creates more momentum, not more back and forth.”
With most markets still short on stock and stretched on time, that efficiency is increasingly valuable.
The industry is evolving. Are agents ready?
As the role of buyers’ agents continues to grow, tools like FOUNDIT may signal a broader shift toward a more balanced, informed and streamlined transaction experience.
For both sides of the deal, the future may depend less on who controls the listing and more on who controls the momentum.
FOUNDIT gives buyers expert guidance, off-market access, and exclusive market research - powered by leading agents, smart tech, and the people who built Australia's top real estate platforms.
You are not authorised to post comments.
Comments will undergo moderation before they get published.