Login
iscover
Place Estate Agents has accelerated its north and west Brisbane expansion, confirming the addition of seven former Harcourts Connections locations to its growing network.
The Harcourts Connections offices joining Place are Kedron, Burpengary, North Lakes, Caboolture, Ningi, and Glasshouse Mountains in Brisbane's north, along with Forest Lake in the west.
Under the restructure, the six northern offices will combine with Place Ascot and Place Nundah to create an eight-office network, bringing together business owners Robbie Lofaro, Drew Davies, Patrick McKinnon, Zac Baker, and Chris Lofaro.
Place also confirmed the launch of Place Forest Lake, which will be led by Robbie Lofaro, Zac Baker and Chris Lofaro, signalling further geographic growth beyond Brisbane’s north.
The expansion forms part of Place’s long-term strategy to double its footprint by 2032.
“When we released our growth plan in mid-2024, the goal was to double our footprint by 2032 by partnering with proven local leaders,” Place chief executive officer Damian Hackett said.
“These are well-established teams with deep local knowledge, and bringing that leadership together with our existing Ascot and Nundah businesses strengthens our position in markets we have long believed in.”
The network now spans 26 offices across Greater Brisbane.
“Just eighteen months in, this move takes our expansion to 11 new offices, putting us around halfway towards our target, achieved through strong partnerships in high-growth markets aligned with our strategy,” Hackett continued.
Drew Davies said the scale of the network would directly benefit clients.
“For clients, that means depth and continuity; larger, well-resourced teams on the ground, strong local knowledge and the backing of a broader network, while still working with people who understand their community,” he said.
Place operates a shared services model, providing centralised support across HR, marketing, events and training.
Patrick McKinnon said the structure allows leaders to stay focused on performance.
“As our businesses have grown, having that operational backbone has allowed our leaders and teams to stay focused on leadership, delivery and results,” he said.
Lofaro added that the move will enable substantial growth: “We’ve built strong teams and strong results across these markets, and Place gives us the brand, scale, services and leadership to support our next phase."
[You might also like - Place launches new office amid South Brisbane demand surge]
You are not authorised to post comments.
Comments will undergo moderation before they get published.