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Sales & Marketing

The Sales category of REB is host to a plethora of sales-related articles and information. The category aims to keep property managers informed about the latest sales developments and methods in creating effective sales strategies.

People list with agents – Not agencies

Chief energy officer at UrbanX, Dan Argent, believes that making the move to working for himself is the best thing he has ever done. A move that he en...

Australian company takes gold at prestigious awards

Tucked away in London’s Savoy Hotel, leading property companies gathered for the International Property Awards. Write comment (0 Comments) ...

Ex-pro golfer on how he became a real estate ace

With a client base that is more than 70 per cent past clients or referrals, McGrath estate agent Justin Taylor has built a reputation based on consist...

‘You can’t future-proof a business, but you can future-ready a business’

Ever-eroding profit margins mean that most real estate agencies are operating in survival mode, but according to industry leaders, agents need to be p...

How this dealmaker is consistently increasing sales volumes

Maintaining a high volume of listings in a low-supply market is a challenge faced by agents across the Australian property landscape. Write co...

Why consistency and discipline are the keys to success

As number 7 on REB’s Top 100 Agents, Marcus Chiminello believes the best real estate agents can thrive irrespective of market conditions. Wr...

How this new CEO is adding value to his business

Having recently been appointed CEO of Harcourts International, Steve Caradoc-Davies reflects on the key priorities and challenges of his first few wee...

How to maintain connections with clients

With almost 30 years of experience in Sydney’s eastern suburbs real estate market, Ric Serrao has witnessed the evolution of the industry first-hand...

REB Business Empowerment Showcase: How new tech is reshaping real estate

In the first episode of the REB Business Empowerment Showcase podcast, ListReady head of sales Julian Antonescu and Property Realm CEO Patrick Hill jo...

Why daily prospecting is everything

For 21 years, Monique Dower of Belle Property has maintained that daily prospecting is the key to her success. Write comment (0 Comments) ...

How focusing on buyer engagement has paid off for this agent

For Claudia Portale of McGrath Estate Agents, placing as much importance on buyers as she does on vendors is the key to success. Write comment...

How to get the best out of each demographic

Michelle Stephens of OBrien Real Estate Carrum Downs believes adapting one’s customer service strategy to suit different personality types is key to...

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Why we’ll keep delivering for our communities in the face of COVID-19


As Australia tries to keep pace with a rapidly changing business and social landscape in the wake of COVID-19, Momentum Media is leading the way delivering essential content to our communities, writes Alex Whitlock, director of REB.

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