strategy

Industry • 27 July 2026

Appraisal, negotiation, and communication: The basic skills making a big difference

As conditions slow, agents should prioritise developing their skill sets and cultivating relationships with clients, or ...

Back to basics: WA agency leaders to prioritise training as market cools

Agency leaders have been encouraged to prioritise education and the fundamentals as agents adapt to a slower, more ...

Industry • 17 July 2026 • By Mathew Williams

Cooler market prompts campaign strategy shift

As property reforms exacerbate the winter slowdown, agents who nail the fundamentals of pricing, presentation, and ...

Industry • 14 July 2026 • By Mathew Williams

High-performing young agent provides the blueprint to success

Between learning the ropes, finding a mentor, and building the right team, starting a real estate career can be ...

Industry • 19 February 2026 • By Mathew Williams

Old school tactics or digital strategies: Communication holds key to generational sales

Agents need to tailor their communication styles to their target demographic, as differences across generations require ...

Sales • 23 January 2026 • By Mathew Williams

The simple tricks to reignite a stale listing

Stale listings can drain busy agents’ time and resources, requiring ongoing attention to sustain buyer demand. Here are ...

Sales • 19 August 2026 • By Mathew Williams

The winter listing strategy giving agents an edge this season

In a season often overlooked by sellers, agents who position winter as a strategic window rather than a seasonal slowdown ...

Industry • 16 June 2026 • By Mathew Williams

Tiny town for less than the cost of a capital city unit

When listing a unique remote property, one agent had to employ a non-traditional sales strategy, leveraging social media ...

Sales • 22 April 2026 • By Mathew Williams