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A new Barry Plant app will simplify sales campaigns for vendors by providing a clear view of their property insights and reducing the burden on agents to supply data.
Barry Plant has announced a new app designed exclusively to give vendors a clearer, simpler, and more transparent view of their sales campaign.
Now being rolled out company-wide, the network said the app centralises key campaign information such as buyer interest, inquiries, feedback, and performance, into one mobile platform, giving vendors deeper insight and clarity.
“The app reinforces Barry Plant’s position as a pioneer in property technology and is poised to redefine industry standards,” it said.
The network’s digital experience manager, Emma Smith, said the app removed the need for agents to download multiple reports from different systems and send PDFs to clients.
She said the experience was user-friendly, with vendors able to see a snapshot of how their campaigns were performing and view key metrics to track the property’s progress.
“With campaign data automatically updating daily, it replaces what was previously a fragmented and time-consuming process,” she said.
“It removes a significant amount of manual work for agents and administration teams, while giving vendors clear, direct access to the key information they need throughout the campaign for their most important asset.”
According to Smith, the app was created to address a long-standing gap in how vendors received and engaged with campaign information.
“The idea came out of our CEO Advisory discussions, where we identified that transparent vendor reporting was a real gap not just in our offering to clients, but in the industry,” she said.
“Rather than another web link or PDF report, which have become the industry standard, we chose to set a new benchmark and create an app, because no other real estate brand is delivering the vendor experience in this secure way.”
Barry Plant CEO Lisa Pennell said the launch of the app marked a major step in the network’s strategy, based on technology that underpins relationships rather than getting between them.
“Over the past few years, we have streamlined hundreds of different technology systems across our network to create a more consistent and more secure experience for customers and agents,” Pennell said.
She said the app enabled transparency by bringing together key data in one place, supporting the network’s goal of becoming the trusted real estate brand in Australia.
Barry Plant Wantirna director Brendan Murphy, who had been using the app with vendors during the testing phase, said the level of visibility it offered was like no other platform in the marketplace.
“For vendors, this transparency builds trust. They can log in each day and see buyer activity, enquiries, feedback from open for inspections and campaign performance,” he said.
“It gives them confidence in the decisions they are making, especially around price expectations and reserve setting.”
He said the ability to deliver timely information had become critical in today’s market, with the app allowing vendors to view inspection comments the same day.
“It shows that the agent is actively working on their behalf and communicating consistently throughout the campaign.”
He said the app had already changed how vendors viewed the sales process and the agency relationship, and that feedback had been very positive.
“They see us as structured, modern and accountable. The app significantly enhances the overall customer experience, not just the final sale result,” he concluded.
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