Fiona McEachran
AUTHOR • No. of articles: 8
Fiona McEachran is the marketing manager for the Console range of real estate software at Onthehouse Holdings. Fiona manages the Console team, driving the brand strategy and implementing the marketing tactics using both web and traditional advertising, promotions, events and campaigns. Fiona has over 10 years’ B2B and B2C marketing experience, and has led successful campaigns encompassing planning, website development, email marketing, SEO, SEM, direct mail, e-newsletters and more. Console is the leading software provider for the real estate industry – offering property management, sales, CRM and website solutions.
Can Periscope drive new leads for agents?
If your agency is already using social media to market your brand and your services, you may not feel excited about...
TECHNOLOGY
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Split-testing can bring your agency better results
How a real estate agency carries out their marketing tactics in Australia has changed forever. Gone are the days of...
MARKETING
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Get your property managers involved in social media
If you want social media marketing to work for your agency and showcase what makes you the best choice for landlords...
MARKETING
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Should agents use Instagram?
If your agency is already using Facebook and Twitter to promote your business and build relationships with consumers,...
TECHNOLOGY
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How agents can be authentic in social media
Social media is here to stay. Now more than ever, real estate agents need to be using it correctly to grow their...
TECHNOLOGY
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Principals: get your social media branding right
Your brand is so much bigger than your agency's colours and logo. It is expressed at every touch point made by a staff...
MARKETING
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How your agency should be using Twitter
Twitter has been around since 2006, and has grown into a great social media tool for businesses. The 140...
MARKETING
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3 marketing musts for real estate agencies in 2015
As the property market in Australia continues to perform well, agencies need to put themselves in the best position...
MARKETING
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