Powered by MOMENTUM MEDIA
realestatebusiness logo

Breaking news and updates daily. Subscribe to our Newsletter!

Home of the REB Top 100 Agents
Breaking news and updates daily. Subscribe to our newsletter

Website Notifications

Get notifications in real-time for staying up to date with content that matters to you.

Can Periscope drive new leads for agents?

By Fiona McEachran
08 September 2015 | 1 minute read
Fiona McEachran

If your agency is already using social media to market your brand and your services, you may not feel excited about the prospect of having to use another platform. You may have already looked at Vine, and be posting videos on your website, YouTube channel and Facebook page, so you may wonder if you really need another video social network.

New apps and technologies are coming out all the time, but here is one that maybe your agency should be looking at.

Introducing Periscope

Advertisement
Advertisement

Periscope is a live video-streaming app, which can be used on iPhone and Android smartphone devices and allows users to broadcast a video of what they are doing ‘live’.

Your followers can then click to follow your broadcast, can write comments and show how much they enjoy what they are seeing, by giving you ‘hearts’ – tapping on the screen.

The app synchronises with Twitter, because Twitter purchased the app for $100 million in March this year. So if your real estate agency is already on Twitter, and you have followers, that could be an initial step up.

Will Periscope work for agents?

It depends on your target market and your ideal customers. This is a very new application and many people don’t know about it yet. However, if your customers are using Twitter, and are part of the younger generations, then it could be perfect.

The good thing about Periscope is that it turns you into the media authority, and there are many ways you can benefit from this.

Uses for Periscope

The list of uses is endless. You can give a behind-the-scenes tour of your busy agency. You can live-stream open homes and auctions. You can introduce your customers to a new café in your area, and even chat with the café owner.

Unfortunately, the videos are not available on your Periscope channel for very long – approximately 48 hours – but Periscope now allows you to save the copy of the video stream to your mobile device, where you can upload to Facebook or YouTube afterwards.

Agents using Periscope

Being such a new network, especially in Australia, the majority of real estate agent uptake has mostly been in the United States (where Twitter is a lot more popular).

However, like any marketing channel, you increase your chances of seeing results the more you use it.

In Australia, I have noticed First National Real Estate (@FirstNationalRE) posting some “scopes” of their latest charity bike ride. A scope from 19 August attracted 19 live viewers.

And there is one agency seeing real traction: Just Property Management (@PropertyManaged) in Bunbury, Western Australia. This agency has done more than 10,000 Periscope live streams, has attracted more than 100 regular followers, and have even obtained at least one listing from a Periscope walk-through.

Only time will tell if Periscope develops into the must-have app for real estate agents. But no one can deny that there is huge opportunity with live-streaming video – watch this space.

Can Periscope drive new leads for agents?
FionaMc
lawyersweekly logo

Tags:

ABOUT THE AUTHOR


Fiona McEachran

Fiona McEachran

Fiona McEachran is the marketing manager for the Console range of real estate software at Onthehouse Holdings.

Fiona manages the Console team, driving the brand strategy and implementing the marketing tactics using both web and traditional advertising, promotions, events and campaigns.

Fiona has over 10 years’ B2B and B2C marketing experience, and has led successful campaigns encompassing planning, website development, email marketing, SEO, SEM, direct mail, e-newsletters and more.

Console is the leading software provider for the real estate industry – offering property management, sales, CRM and website solutions.

Rankings
rankings
JUST RELEASED
May 09, 2022

REB Top 50 Women in Real Estate 2022

REB is thrilled to present the Top 50 Women in Real Estate 2022 ranking, which sets t ... LEARN MORE

rankings
JUST RELEASED
May 04, 2022

REB Top 100 Agents 2022

Now in its second decade, the REB Top 100 Agents 2022 rankings are the most revered s ... LEARN MORE

rankings
JUST RELEASED
May 02, 2022

REB Top 50 Agents NSW 2022

Even a pandemic has not put the brakes on the unstoppable property market in NSW, whi ... LEARN MORE

rankings
JUST RELEASED
April 27, 2022

REB Top 50 Agents VIC 2022

The COVID-19 crisis has not deterred the property market in Victoria, which has been ... LEARN MORE

rankings
JUST RELEASED
April 25, 2022

REB Top 50 Agents QLD 2022

As the property market continues to roar in Brisbane and Queensland, the REB Top 50 A ... LEARN MORE

Coming up

rankings rankings
Do you have an industry update?

top suburbs

12 month growth
Mirador
103.33%
Bawley Point
98.13%
Walla Walla
90.7%
Byron Bay
86.67%
Kiama Heights
85.93%
Greta
84.14%
Nulkaba
81%
South Hobart
78.78%
Diddillibah
76.25%
Lennox Head
73.98%
SEE AREA REPORTS ON SMART PROPERTY INVESTMENT WEBSITE
Subscribe to Newsletter

Ensure you never miss an issue of the Real Estate Business Bulletin.
Enter your email to receive the latest real estate advice and tools to help you sell.