Breaking news and updates daily. Subscribe to our Newsletter!

Home of the REB Top 100 Agents
Breaking news and updates daily. Subscribe to our newsletter

Website Notifications

Get notifications in real-time for staying up to date with content that matters to you.

Pathways needed to welcome women into commercial property

By Juliet Helmke
21 July 2022 | 1 minute read
Tara Imlach reb

A commercial property specialist who fell into the industry is encouraging the subsector to create more intentional pathways for women to enter the field.

Property specialist Tara Imlach, from LJ Hooker Commercial Southern Gold Coast, got her introduction to commercial real estate when she was asked to pitch in on a team that was down a member.

“At the time, I thought that it would be a great opportunity for me to further my education in the real estate industry, but as soon as I started to learn and understand the commercial side, I never looked back,” Ms Imlach said.

Now, the agent is seeing her sales figures increase by around 30 per cent annually, hitting a personal record in 2021–22 with recent transactions such as a Currumbin retail investment that achieved over $25,000 per square metre and the $6.2 million sale of the “Man on the Bike” shopping centre, brokered alongside colleague Greg Watson.

She’s now using her role in the industry to advocate for opening avenues to women who may show an aptitude for the commercial side of the business, as Ms Imlach did when she happened into it.

“I like the business side and development opportunities, rather than just the same ongoing cycle of prospect, list, and sell. I like talking about the financial aspects like percentage yields, dollars per square metre, outgoings, return on investment,” she explained as a reason why working in commercial property has seen her go from strength to strength.

Off the back of her years of success, Ms Imlach was recruited to join LJ Hooker Commercial Southern Gold Coast in 2020.

Ms Imlach noted that at the moment, the presence of women in the commercial sector is largely restricted to property management, and she’d like to see more pathways open up for them to stake a claim in sales and leasing.

From her experience switching from residential to commercial, Ms Imlach knows that many of the skills needed are transferable.

“You still need to have interpersonal skills, particularly when dealing with “mum and dad investors or business owners” where it can be a little more of an emotional purchase,” she noted.

But for those who like to get deep into the numbers, it can be a particularly good match.

“Delving into areas such as financial analyses, market demographics and sourcing information needed for a deal can be hugely satisfying,” she added.

According to the agency’s principal Daniel Alexander, Ms Imlach’s appointment was instrumental in establishing the commercial department for LJ Hooker Southern Gold Coast and credits her involvement with their success in tripling their management portfolio.

“Tara was very ambitious in wanting to grow something with us and she was the perfect person to help us grow the commercial side of the business,” Mr Alexander said.

Ms Imlach is hoping her career trajectory will encourage more women to get into commercial and noted that the agency has set up a comprehensive in-house training process for new staff and is always looking to expand the team.

Pathways needed to welcome women into commercial property
Tara Imlach reb
lawyersweekly logo

Tags:

ABOUT THE AUTHOR


Juliet Helmke

Based in Sydney, Juliet Helmke has a broad range of reporting and editorial experience across the areas of business, technology, entertainment and the arts. She was formerly Senior Editor at The New York Observer.

Never miss a beat with

Stay across what’s happening in the Australian commercial property market by signing up to receive industry-specific news and policy alerts, agency updates, and insights from reb.

Subscribe to reb Commercial:

Rankings
rankings
JUST RELEASED
May 09, 2022

REB Top 50 Women in Real Estate 2022

REB is thrilled to present the Top 50 Women in Real Estate 2022 ranking, which sets t ... LEARN MORE

rankings
JUST RELEASED
May 04, 2022

REB Top 100 Agents 2022

Now in its second decade, the REB Top 100 Agents 2022 rankings are the most revered s ... LEARN MORE

rankings
JUST RELEASED
May 02, 2022

REB Top 50 Agents NSW 2022

Even a pandemic has not put the brakes on the unstoppable property market in NSW, whi ... LEARN MORE

rankings
JUST RELEASED
April 27, 2022

REB Top 50 Agents VIC 2022

The COVID-19 crisis has not deterred the property market in Victoria, which has been ... LEARN MORE

rankings
JUST RELEASED
April 25, 2022

REB Top 50 Agents QLD 2022

As the property market continues to roar in Brisbane and Queensland, the REB Top 50 A ... LEARN MORE

Coming up

rankings rankings
Do you have an industry update?

top suburbs

12 month growth
Box Hill
127.02%
Mollymook
82.85%
Brightwaters
79.93%
Cleve
78.13%
Bawley Point
76.2%
Murrays Beach
75.57%
Terranora
70%
Crescent Head
69.38%
Park Ridge South
68.32%
Mollymook Beach
67.09%
SEE AREA REPORTS ON SMART PROPERTY INVESTMENT WEBSITE
Subscribe to Newsletter

Ensure you never miss an issue of the Real Estate Business Bulletin.
Enter your email to receive the latest real estate advice and tools to help you sell.