New free app allows agents to respond faster with push notifications to their smartphone when they use video messaging to stand apart from the competition.
Simple, effective communication
You’ve heard it before… if a picture says a thousand words, what can video do? A lot. It’s arguably the gold standard of communication when done right. That does not mean high production costs or complex video capture procedures. In fact, the more authentic and realistic the video, the greater the cut-through.
Savvy business people are reaching into their pockets to grab their smartphone and downloading apps that take care of any technical issues associated with sending video. Here’s a free app called Busivid Send Video (link to the App Store and Google Play). The free version let’s you play around and “try before you buy”. If you’re thinking of uplifting the quality and looking more professional — it’s not a big decision — even the advanced subscription is under $10/mo. Unlike many apps, that’s a pay-as-you-go rate, not a pay-for-the-year option.
Case Study: HighSpec Properties, Sydney, Australia
Amanda Gould, an award-winning buyer’s agent and founder of HighSpec Properties, explains: “For me, the apps from Busivid are a no-brainer… As a buyer’s agent, my team is hitting the opens each weekend and we have clients eager to see the shortlist of properties we want to recommend. Speed is the issue, so we take footage of the properties and I literally talk them through the pros and cons of the property as I’m filming the home on my iPhone.
“The app allows me to grab up to eight videos and make a playlist — all fully branded with my company logo. I then send it to that specific client and I’ll be notified when any video is watched. These push notifications mean I can respond within minutes and my clients receive information in real time, giving them an advantage in a competitive market. I can measure their level of engagement or interest, and when the video views report comes in, I can see which videos were watched and on how many devices.
“This video strategy is a powerful way to demonstrate my knowledge of the market, values and suitability based on the criteria we have established [that] is important to that particular buyer. I use Busivid Send Video because I can fully brand the videos with my logo which effectively copyrights my video content.”
Dealing with overseas buyers is made easy
Focus on what you do best. Any technology you use should be simple, effective and easy to deploy to your team. If there’s an app for that… don’t spend time trying to work around technical issues.
Amanda adds: “Sometimes I’m dealing with overseas clients. Although iPhone is huge in Australia, that’s not the case in parts of Europe and Asia. The Busivid app takes care of sending a video from an iPhone to an Android device. A huge advantage is the recipient doesn’t need to have the same app on their phone. In the past, I tried to use Whatsapp, but there was the hassle of getting the client to download the app so they could receive messages from me. English is not always the first language for some of my overseas clients, and I was spending time early in the relationship sorting out messy tech stuff when, really, I would have been better off building the relationship. It was all too hard.
“The Busivid app doesn’t need the other person to do anything. I can choose to send them an email or text, or both, and the video gets sent even if it’s 15 minutes in duration… not that I ever send anything that long!
“I’ve been creating video content for over two years now — regular market updates, interviews with experts and, of course, testimonials… the one thing that video does better than any other option is build trust. Overseas and local clients feel like they have met me in person based on my YouTube videos. When I take the few minutes involved to make a personal video message and send it directly to them, they are blown away. I’m one of the few agents doing it and that makes all the difference.”
Dealing with Millennials, Baby Boomers and the rest
For companies like HighSpec Properties, video is a perfect fit. Their clients span first home buyers, owner-occupier people typically in their 40s and investors who can range from 30–50 often looking to invest their self-managed superannuation.
Amanda shares: “I started my YouTube channel so my biggest audience — Millennials — would find me. But it ended up doing so much more. I’m very active with social media, so that fits hand-in-glove with my online presence. Basically, I use the Busivid Create app to create, brand and publish public videos to my YouTube channel, and then Busivid Send Video is for one-to-one communication.”
Whether you choose to shoot your own footage or you work with a video company, the ability to send and track video is a smarter way to do business. Find out what other agents have done to win more business. Go to www.busivid.com.