The use of property videos really took off in 2015, and the launch of Facebook Live earlier this year means it is unlikely to slow down any time soon. Now, one boutique agency has come up with a neat way of using videos to reach more buyers.
Christine Holowiecki, director of boutique estate agency Keeping It Realty, recommended including a blooper reel at the end of each video.
“We find that the blooper reel tends to break down the barriers between agent and buyer,” she said.
Ms Holowiecki told REB that a lot of buyers, and first home buyers in particular, tend to be quite intimidated when meeting agents for the first time.
“So we have found that a lot of people often will say ‘Ah, we watched your video, you know, and the bloopers were hilarious’, and it makes them a little more comfortable about asking questions.”
Ms Holowiecki said agents become more human to shy prospective buyers when they see the errors.
“We are not journos naturally or TV reporters, so it does take us a little while to get it right. So we add that in as a little bit of fun.”
At Facebook’s annual F8 Conference in April, chief executive Mark Zuckerberg said video content will result in the biggest shift in the way people share and communicate.
He also flagged the beginning of a “golden age” of live online video.
“People love going live because it’s so unfiltered and personal, and you feel as if you’re just hanging out with your friends.”
In late May, Raine & Horne Surry Hills in Sydney became the first Australian agency to live stream an auction through Facebook, in tandem with Periscope.
Raine & Horne director of auction services, James Pratt, said it was a preview of where real estate technology in Australia is headed.
“It makes the process more transparent, as everyone can see exactly how many bidders are on hand and the bidding sequence,” he said.