Powered by MOMENTUM MEDIA
realestatebusiness logo

Breaking news and updates daily. Subscribe to our Newsletter!

Home of the REB Top 100 Agents
Breaking news and updates daily. Subscribe to our newsletter

Website Notifications

Get notifications in real-time for staying up to date with content that matters to you.

Learn how to delegate and make more money

By Tim Neary
27 October 2016 | 1 minute read
Learn how to delegate and make more money in real estate

Many agents rely on their charisma and ability to connect with their networks to earn a good living, but by learning to outsource you could seriously accelerate your earnings.  

Real estate is a contact sport, says well-known real estate coach and industry commentator, Tom Panos.

Mr Panos says agents need to concentrate on talking to buyers and sellers, and putting deals together. Everything else can be done by their office staff.

“The way that they can learn it is to study what other business units are doing,” he told REB at the Secrets of the Top 100 Agents event in Sydney.  

Mr Panos said agents should delegate all low-dollar productive activity. Work your strengths and outsource your weaknesses.

“If you are a top-producing sales agent, your core activity should be the following – prospecting, doing listing presentations, having conversations with vendors, negotiating deals, talking to your connectors in your market place, and then the most important thing is being a team leader to your staff,” he said.

“Other duties, and let’s outline them – admin, doing the marketing, CRM system work – all this stuff needs to be outsourced, because it is not considered to be high-dollar productive activity but it still needs to get done.”

Mr Panos said he has created what he calls position descriptions that agents can give to staff members, outlining the tasks they need to do, as well as the tasks the agent is required to do. 

“Essentially what you are seeing is a real estate business unit begins to follow the structures of a larger organisation, where people have got pre-defined roles of what they have got to be doing, by when.”

The REB Secrets of the Top 100 event visits Melbourne, Sydney and Brisbane annually. It is an occasion where the country’s top real estate agents and industry experts reveal their sales secrets. 

Learn how to delegate and make more money
100 dollar notes
lawyersweekly logo
Rankings
rankings
JUST RELEASED
May 09, 2022

REB Top 50 Women in Real Estate 2022

REB is thrilled to present the Top 50 Women in Real Estate 2022 ranking, which sets t ... LEARN MORE

rankings
JUST RELEASED
May 04, 2022

REB Top 100 Agents 2022

Now in its second decade, the REB Top 100 Agents 2022 rankings are the most revered s ... LEARN MORE

rankings
JUST RELEASED
May 02, 2022

REB Top 50 Agents NSW 2022

Even a pandemic has not put the brakes on the unstoppable property market in NSW, whi ... LEARN MORE

rankings
JUST RELEASED
April 27, 2022

REB Top 50 Agents VIC 2022

The COVID-19 crisis has not deterred the property market in Victoria, which has been ... LEARN MORE

rankings
JUST RELEASED
April 25, 2022

REB Top 50 Agents QLD 2022

As the property market continues to roar in Brisbane and Queensland, the REB Top 50 A ... LEARN MORE

Coming up

rankings rankings
Do you have an industry update?

top suburbs

12 month growth
Mirador
103.33%
Bawley Point
98.13%
Walla Walla
90.7%
Byron Bay
86.67%
Kiama Heights
85.93%
Greta
84.14%
Nulkaba
81%
South Hobart
78.78%
Diddillibah
76.25%
Lennox Head
73.98%
SEE AREA REPORTS ON SMART PROPERTY INVESTMENT WEBSITE
Subscribe to Newsletter

Ensure you never miss an issue of the Real Estate Business Bulletin.
Enter your email to receive the latest real estate advice and tools to help you sell.