Powered by MOMENTUM MEDIA
realestatebusiness logo

Breaking news and updates daily. Subscribe to our Newsletter!

Home of the REB Top 100 Agents
Breaking news and updates daily. Subscribe to our newsletter

Website Notifications

Get notifications in real-time for staying up to date with content that matters to you.

The 4 phases of real estate

By Tim Neary
17 January 2017 | 1 minute read

The best real estate agents follow a similar life cycle. Industry expert Tom Panos explains the cycle, saying that there are typically four unique phases of real estate.

1. The Launch Phase

Phase one is when a real estate agent is just starting off, Mr Panos said on his Real Estate Gym series. 

Advertisement
Advertisement

“At start off, they are beginning to develop their own personal brand and have a really high willingness and appetite,” he said.

“They are not so skilled, but starving for knowledge. They are learning everything – what they have to send and what they have got to say to potential vendors to get into more doors.”

This is the phase where agents starting out learn about the basic fundamentals of buyer management and how to qualify a buyer.

2. The Growth Phase

Mr Panos said if agents are successful and generate enough revenue in those early stages, they slowly make the transition to the growth phase.

“Here, growing their real estate business becomes their number one goal,” he said.

“In the growth phase, they start looking at building their own personal branding in their local market place [and] getting known to at least 50 per cent of the owners in their farm area.

“If 50 per cent of your owners know you, they will tell the other 50 per cent about you.”

3. The Pinnacle Phase

The Pinnacle Phase is when agents start making big money in real estate, Mr Panos said.

“This is the cash cow of real estate,” he said.

“And if you can stay in this phase and get momentum, you can stay in it for as long as a decade.

But Mr Panos warned, “Staying in momentum is easier than getting into momentum.”

4. The Fading Star Phase

Mr Panos pointed out that some agents move out of the Pinnacle Phase as their energy and motivation to do the work declines.

“Here, they move into the Fading Star phase,” he said. 

“They may have been a million-dollar agent, the attraction agent in their marketplace, but they get burned out and they are not enjoying it anymore.”

At this point, the Fading Star can only go in one of two directions.

“They either disappear completely or they transform themselves.”

“The comeback can be stronger than the setback for many of these people.”

The 4 phases of real estate
triple houses dollars
lawyersweekly logo
Rankings
rankings
JUST RELEASED
May 09, 2022

REB Top 50 Women in Real Estate 2022

REB is thrilled to present the Top 50 Women in Real Estate 2022 ranking, which sets t ... LEARN MORE

rankings
JUST RELEASED
May 04, 2022

REB Top 100 Agents 2022

Now in its second decade, the REB Top 100 Agents 2022 rankings are the most revered s ... LEARN MORE

rankings
JUST RELEASED
May 02, 2022

REB Top 50 Agents NSW 2022

Even a pandemic has not put the brakes on the unstoppable property market in NSW, whi ... LEARN MORE

rankings
JUST RELEASED
April 27, 2022

REB Top 50 Agents VIC 2022

The COVID-19 crisis has not deterred the property market in Victoria, which has been ... LEARN MORE

rankings
JUST RELEASED
April 25, 2022

REB Top 50 Agents QLD 2022

As the property market continues to roar in Brisbane and Queensland, the REB Top 50 A ... LEARN MORE

Coming up

rankings rankings
Do you have an industry update?

top suburbs

12 month growth
Mirador
103.33%
Bawley Point
98.13%
Walla Walla
90.7%
Byron Bay
86.67%
Kiama Heights
85.93%
Greta
84.14%
Nulkaba
81%
South Hobart
78.78%
Diddillibah
76.25%
Lennox Head
73.98%
SEE AREA REPORTS ON SMART PROPERTY INVESTMENT WEBSITE
Subscribe to Newsletter

Ensure you never miss an issue of the Real Estate Business Bulletin.
Enter your email to receive the latest real estate advice and tools to help you sell.