Nothing is more fulfilling than doing a great job. Except maybe getting acknowledged by your peers. If you’ve been working hard but don’t know how to get the acknowledgement and exposure you deserve, it’s time you apply for some real estate industry awards.
Yes, it is a lot of work. There is no question about that. And it can be expensive. But there are ways to make winning a real estate award simpler. Creating a winning real estate award submission balances on a flawless application. Easier said than done, right?
As a winner of multiple awards in the real estate industry as well as having written winning submissions for a number of our clients, I’ve put together my tips for successfully securing yourself a real estate industry award.
Timing your submission
The trick to creating a winning real estate award submission is staying ahead of your competition.
Do you have an amazing achievement you think deserves attention this year? For example, great sales figures, a rebrand, a new marketing initiative, community involvement or fundraising, can work in your favour. Next, assess the pool of contenders. Do your competitors have stronger results or case studies to support their submission?
Optimal timing is everything. This means your focus should be on entering in a year you know you have a fresh, exciting and unique submission as you will have a far higher chance of winning.
Stick to the award criteria
Increase your chances of winning by keeping a close eye on what the judges are looking for. Writing a winning real estate award submission means keeping your answers strictly in line with what the questions are actually asking. This might sound straight-forward, but it is a cardinal rule many applicants ignore. We know it’s tempting to go on a tangent about unrelated, yet impressive, facts about your business. However, this earns you no bonus points and will hurt your chances. The questions have been created for a reason. They are the criteria judges will be assessing. Your priority should be to answer these questions with as much accuracy and clarity as possible.
Make it eye-catching
Ever heard of dressing to impress? Your award submission is no exception.
By making your submission visually captivating, you can stand out. Try to incorporate video or well-designed supporting imagery or reports. You could even develop a design theme. This means you have ensured consistency in your choice of colours, fonts and graphics. The more attention to detail, the more polished and professional your submission appears.
Proofread your submission
Congratulations, you’ve got a fresh, flawlessly presented real estate award submission. But what’s that, a spelling mistake?
Don’t let the little things drag down your chances of winning. Ensure you have proofread your work a number of times. Get a couple of friends or colleagues to review your final application before sending it off. Nothing is worse than letting something silly ruin an otherwise strong submission.
Once you know the grammar, spelling, tone and presentation are picture-perfect, only then is it time to press send.
Make the facts a priority
Don’t forget to support your work with facts.
Data and clear figures are your friends. Why? Simply because it makes your success measurable and shows proof of your claims. This information makes it easier for the judges to see the scale of your achievements. If you are thinking of entering a marketing award, show reports on your social media and marketing metrics.
Showcase any increases you have experienced in reach, exposure and followers. Including any numerical data expressing significant changes in your online profile is an absolute must. You can’t argue with numbers.
ABOUT THE AUTHOR
Tiffany founded Chronicle Republic to pursue her love of property and her drive to make brands shine. Her unique industry experience means she truly understands the needs of her customers.
With a Masters in Marketing and a Bachelor of Arts in Communications Tiffany has wealth of experience, and has worked on dozens of marketing projects for businesses in the property, interior design and home improvement industries.
Former Marketing Director for an award winning, innovative real estate agency, Tiffany was awarded the first ever industry award for Digital Marketing in 2014.
Tiffany is passionate about seeing other businesses grow and prides herself on helping brands bring their stories to life.