There’s a lot of noise in real estate — and a former network general manager is hoping to help the industry’s business leaders and owners better cut through it.
The former general manager of Di Jones Real Estate, Kylie Walsh, has told REB that business efficiencies, making a profit and collaboration are all important considerations for developing a sustainable business model.
Drawing on her 27 years of real estate experience, she expressed the belief that the “industry is very confused at the moment and running in many different directions”.
“It is imperative that operators consider what their customers want, and when — and to deliver at speed to stay competitive,” she raised.
She has flagged internal and external customer experience as well as the streamlining of technology for the minimisation of disruption as some of the most important things for agency owners and leaders to be thinking about in 2021.
In addition, she urges operators to “concentrate on what truly makes an impact to profit and retention”.
From her perspective, that involves recruitment strategies (proven strategies), technology and databases that allow for scale and that will continue to work for business owners, even when they are asleep.
And while many agents and business owners would be mistaken for thinking industry sustainability only relates to business practices, Ms Walsh has emphasised health and wellbeing as just as important, even though she acknowledges it as being “different for everyone’s journey”.
This is because it is dependent on where an individual is at in both their business and personal life cycle, so the business leader said “it needs to be unpacked on a case-by-case basis”.
Drawing on her own experience with cancer, Ms Walsh’s comments about the importance of industry sustainability come as she kicks off her own coaching and consultancy business: RE Growth.
“I would really like to educate people about the effects of an industry that has such high customer and performance demands,” she commented.
RE Growth will see Ms Walsh focus on high-performance standards, recruitment and retention strategies, authentic leadership and resilience with real estate business leaders.
She has highlighted just how much the real estate landscape has changed over the last 12 months, and said she could see “a real opportunity for impactful retreats and tailored consulting partnerships”.
“I want to work with clients to deliver key objectives that will assist them always be ready for sale or scale if the opportunity presents itself.”
What really excites her about the new venture “is the opportunity to share my business and performance insights while we support regional businesses that have diversified to withstand challenging conditions over recent years”, she said.
ABOUT THE AUTHOR
Grace is a journalist across Momentum property and investment brands. Grace joined Momentum Media in 2018, bringing with her a Bachelor of Laws and a Bachelor of Communication (Journalism) from the University of Newcastle. She’s passionate about delivering easy to digest information and content relevant to her key audiences and stakeholders.