Promoted by Properti
The standard realtor’s playbook has worked well - up until 2020. Now it’s business as unusual, and things are getting shaky. We are facing record low inventory levels, properties that do go on the market sell within days (if not hours), buyers operate 24/7, and sales prices are skyrocketing. So, to make it as a real estate agent in 2021, you need to really fight to get your listings - and now there can be a new weapon at your side. Automation.
Sellers want to list with the best agent in their local market, and sure, you can throw up billboards, pay for newspaper articles, and do letterbox drops - but the best way to showcase your portfolio is social media.
It’s hard proof of your successes, showing up in your audience’s social media feeds. It’s less cluttered than their mailbox, more personable than a billboard, and more dynamic than a newspaper article. It’s your own personalised sales pitch, to everyone. Where your usual property portals are all about selling the faceless product, social media sells you and your skills.
Honestly, you’ve probably been using social media effectively for a while now, so you know all this, right?
But here’s where it gets interesting.
Automation is the next frontier in social media technology. What is it? In this case, automation software lets you take your hands off the social media wheel and focus on the most important part of your job: selling property.
By digitally connecting your existing CRM software to your agency’s social media platform, the most sophisticated of these automation services can automatically generate photo and video content from your listings for you to post. You don’t need to lift a finger, except to hit the “launch” button.
Different automation software has different levels of functionality.
The most basic will be glorified scheduling apps, where you give the app your content and tell it when to post it.
The next level of software is then able to track the post, giving you detailed reports on what kind of posts work and why. They can show you viewer demographics, reach, clicks, and more, allowing you to closely tailor your message and reach buyers and sellers who may have slipped through the cracks.
The most complex automation services will use trained A.I. networks to automatically turn the listings in your CRM database into posts suitable for a given social media site. Some are best for photos, some for video, but they typically give you a large degree of control over the style of the content. They negate the need to pay for expensive outside editing software and the professionals who can use them.
It is for this exact reason that Properti.ai was created. Properti.ai is being used by some of the leaders in Australian real estate, like Ray White and First National, to create amazing content that boosts audiences and grabs listings.
Properti offers all the features of the most complex automation software without the complex user manual. Some of their features are still in development, but what’s available is already really exciting for any agent wanting to get their name in front of more prospective clients.
By using a social media automation service, you’ll be able to get a new foothold in whatever market you want without relying on the major property portals or an expensive, outsourced media team, and with a whole lot less effort.
Selling is your job, and sure, marketing is a necessary part of that - but why not do it smarter?
If you’re looking to secure more listings and build your brand for a more active 2022, check out Properti at https://www.properti.ai/