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Empower your team to have better conversations with more people

By RiTA by AiRE
22 October 2021 | 1 minute read

Promoted by RiTA by AiRE


With two offices, 17 staff and a database of about 20,000 contacts, this agency in the south-west of Sydney uses Ai and automation to scale conversations in real estate.

“From an activity level, from a conversation point of view, I would say that has probably at least tripled, and within real estate it just comes down to how many people you talk to. RiTA ensures my team are talking to more people every day, more homeowners every day.”

Chris Philp is the principal and licensee of Stone Real Estate Macarthur and also a listing and selling agent. He heard about RiTA through his network and instantly made the decision to implement the Ai technology in his business. It was a no brainer for Mr Philp.

Like 99% of other real estate offices, Stone Real Estate Macarthur were only in contact with a small amount of their database. A lot of people were sitting in the CRM, not getting contacted at all, and Mr Philp saw RiTA as an opportunity to improve that level of engagement in his business.

Watch his case study video:
After implementing RiTA in two offices, Mr Philp jokingly warned: “One thing you have to be ready for is the amount of appraisals you are actually going to receive.”

For other agencies who use RiTA, this statement resonates across the board. RiTA is so efficient at scaling valuable conversations on autopilot that agents are receiving a high volume of appraisal requests, which is certainly a good problem to have.
The process is simple. RiTA engages with contacts in their database that would have never been called through automated, two-way SMS conversations. She does not rely on agents to sit at their desks, on the contrary, she prospects on their behalf by contacting property owners and by qualifying buyers.
Thanks to RiTA, agents at Stone Real Estate Macarthur are building their pipeline with property owners willing to sell in the next 3 to 12 months. RiTA consistently generates leads whilst agents focus on listing and selling with their current clients and stops that well-known ebb and flow of manual prospecting.

When looking at new technology, Mr Philp always asks himself the following questions: will my agents benefit from this software? Will they like the program? Will it help them get more listings and sales? Will it save them time? Well, RiTA ticks all those boxes.
Another benefit of RiTA is that she is a great onboarding and retention tool. Business owners can support new agents by giving them some leftover data that RiTA can generate leads for. As for current agents, they know that the business is giving them consistent qualified leads.

Mr Philp said “I think if you are a business and you are not looking to use RiTA and different types of software that can improve your business, you are just going to get left behind. The listings, the leads and the activity that we will get as a sales team will far outweigh the expense to our business. It is a fantastic investment for us.”

For more information about RiTA, visit https://getaire.com.au/meet-rita/
Empower your team to have better conversations with more people
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