Login
iscover
A well-established real estate brand is looking to strategically expand its presence in the growth corridors of Australia’s major capital cities, starting in Victoria and NSW.
Veteran real estate brand Hockingstuart shared that it has opened four new offices in outer suburban Melbourne, including outfits in Dandenong, Bundoora, Warragul and Williamstown.
“Hockingstuart has built a stronghold in outer suburban Melbourne and our strategy is to replicate this model in other states,” group chief executive Peter Hanscomb said.
In addition to expanding its Melbourne footprint, the network has added a second office in Sydney’s south west.
“We are really excited to be opening a new branch in Bankstown, which is due to open its doors in the next couple of months. It will be our second office in NSW after Nowra on the state’s south coast,” Mr Hanscomb stated.
In the near future, the network indicated its plans to open more offices in the state, particularly across the south west to the outer north west corridor, including forays into Penrith, Campbelltown, Leppington and Narellan.
But the brand revealed it’s not stopping in just two states, revealing plans to conquer the entire east coast.
The agency shared it has its sights set on gaining a foothold in the Brisbane market, expanding into affordable and growing areas in the outer metropolitan area.
The market expansion occurred after Hockingstuart merged with Belle Property in 2019, in an innovative new agency model that allows both brands to operate independently as part of one major real estate network.
Under the merger, Hockingstuart retained its strong identity as a veteran operator touting over 35 years of expertise in the Victorian market.
As the brand continues to enter new marketplaces, it shared that it has also undergone a brand refresh that involves the launch of a new website that contains essential lifestyle information for buyers.
“Hockingstuart is investing in the brand heavily as we expand our footprint and sharpen our focus on serving the growth corridors,” Mr Hanscomb explained.
He also shared the brand’s forecast on how strategically targeting high-volume marketplaces in the outer mortgage belts of major cities is “expected to reap further benefits for the brand moving forward.”
“It will be an exciting year for us, as we concentrate our energies on expansion, unveiling our new website and taking our network to the next level,” he concluded.
Newsletter
