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The Agency adds new head of agent recruitment and growth

By Staff Reporter
13 December 2023 | 10 minute read
harriet saunders the agency reb pfkpr2

The aim of the latest role is to build on the business’s east coast agent base.

Harriet Saunders, formerly of Laing+Simmons, will be taking on the head of agent recruitment and growth for the east coast at the ASX-listed group.

According to The Agency founder and CEO of real estate, Matt Lahood, Ms Saunders’ appointment is part of the agency’s commitment to helping their network “identify talented real estate professionals who will thrive in The Agency’s unique environment which supports agents to their full potential”.

He further explained that “with a focus on growing our team’s presence on the east coast and attracting property partners to The Agency’s dynamic environment, Harriet will work closely with the general managers of sales for Queensland, NSW, ACT, Victoria and Tasmania as well as the executive leadership team, to create recruitment strategies focused on building relationships with top performers in the field”.

The Agency has lauded Ms Saunders’ 23 years of experience in the industry, reporting that she has “a deep, hands-on understanding and mindset perspective team members need to succeed”.

She herself has expressed excitement at “help[ing] to identify and recruit perspective team members who will thrive and grow in The Agency’s fast growth environment”.

The appointment comes as The Agency managing director and CEO Geoff Lucas shared the group’s “ambitious growth targets for agent numbers in 2024”.

He stated that “attracting high-performance sales agents is a priority for 2024 particularly on the east coast for The Agency and Harriet will play a key role in this process”.

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The announcement follows Mr Lucas’ predictions for a more stable real estate market in the coming year.

He stated: “After four years of unprecedented price volatility, we are entering a period of greater stability and a safer transactional environment for those both buying and selling real estate.”

Mr Lucas believes “the top of the interest rate cycle and subsequent price stability should signal a return to the fundamentals whereby quality real estate in good-quality areas will outperform”.

Those statements were made following the Reserve Bank of Australia’s decision to hold the cash rate at 4.35 per cent at the December board meeting, effectively keeping rates on hold until at least February 2024.

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