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Sometimes there’s a tendency to overcomplicate the business of real estate. We make it all about new habits, new technology and new magic bullet techniques.
But, more often than not, that’s not where the potential for real improvement lies. Instead, it’s the tried and tested activities that really “move the needle” and propel us towards the result we seek.
Actions with impact
Whether you’re in sales, property management or real estate administration, each of us has activities that move the needle.
These are the actions that create impact – they propel us towards the outcome we want. More often than not, they’re not even that complicated.
They’re the simple, daily or weekly tasks that have a proven effect when it comes to major goals like more property managements, more appraisals, or more listings, and more sales.
The needle in a sales haystack
Let’s take real estate sales for example.
Ultimately, the goal for most agents is to sell more properties than they did last year, or perhaps sell more properties in a higher price bracket.
That’s the end goal, but what really moves the needle and propel you towards that outcome are simple activities.
To make more sales, you need to do one or all of the following:
- Showcase your skill to more people.
- Appraise more properties.
- Convert more appraisals to listings.
- Convert more of those listings to actual sales.
Each of these will help move the needle towards the goal of more sales, but arguably the most important here is increasing that appraisal volume.
And within that goal alone, there are a host of daily activities you can do to move the needle towards your aim.
Focus on the outcome
If you’re looking at finding and honing the activities that will really move the needle, the first step is to get crystal clear on the outcome you want.
Say that outcome is more appraisals. Consider: What are the activities that help drive an increase in appraisal volume?
It’s likely that list might include the following:
- Prospecting calls and contact with previous clients.
- State-of-the-art open homes where you showcase your skill, including flyers, banners and personal invites to an open for inspection.
- Networking.
- Advertising and increased social media to get your name out there.
All of the above can help increase your appraisal numbers, and some might tend to work more for you personally than others, but moving the needle involves channeling all your efforts into achieving that aim.
It’s not hard
Needle movers are not difficult; they are normally quite “unremarkable”, especially in our line of work.
And the reality is, regardless of what area of real estate you are in, there are activities within your day that can and will move the needle in the direction you want.
You just need to identify them and channel your efforts into doing the activities required.
My advice? Focus on the vital few now, so you can enjoy the many in the future, because when you hone in on the needle movers, things really start to happen.
Manos Findikakis is the CEO of Agents’Agency.
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