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Agency HQ heads to WA

By Sebastian Holloman
19 March 2024 | 10 minute read
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The network has announced an expansion into Western Australia, establishing a presence in Kalgoorlie.

Agency HQ’s first Western Australian outpost will be headed by industry veteran Leah Llewellyn who brings 16 years of experience in the real estate sector, having previously served at Ray White Kalgoorlie.

Agency HQ CEO Mark Morrison reported that the business has been receiving an uptick in inquiries from the state since the start of 2024.

He’s confident Llewellyn will make an excellent flag bearer in the region due to her ability to deliver exceptional and specialised service and her supportive approach to client management.

Reflecting on her role and rapidly approaching expansion into Western Australia, Llewellyn announced her desire to utilise a “hands-on and client-centric approach” to build her business.

“Having witnessed firsthand the transformative impact of superior support and training, I am committed to delivering unparalleled service to our clients in the Kalgoorlie-Boulder region,” said Llewellyn.

“I look forward to helping individuals and families achieve their real estate goals with a no-fuss, personalised approach,” she added.

This new outpost bolsters Agency HQ’s broader plans to go national, with the business foreshadowing plans to launch expansions into South Australia and the Northern Territory – eventually maintaining a presence across every state and territory within Australia.


Morrison attributed this exponential growth to the wealth of resources and research Agency HQ has expended in developing a brand and structure that aligns directly with what they feel agents need at this particular point in time.

The CEO said that the network’s support in lead generation was an area that prospective members were particularly drawn to given the current market dynamics.

“[Agents’] needs from even 12 months ago have changed. They’ve told us they still want a brand to be aligned with, just not the fees, so we’ve solved that issue with our flat fee membership. However, lead generation is the biggest question we get,” he noted.

Morrison credited a 2022 platform rolled out to its membership for fulfilling their requirements.

The platform undergoes regular updates to ensure it keeps inline with current market conditions and expectations as to what agents will need in the field,” he added.

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