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This year’s AREC conference delivered some big, powerful and deeply personal messages around the need for change, and the personal growth and development of real estate agents.
These six quotes from the conference summarise the themes from across the two days – that being a genuine, helpful and humble human being who is committed to providing an excellent service will always outperform a player who is there to outsell, especially in the long term.
- “What is important in your agent? Reliability, transparency, authenticity, likeability – then skill” – Tom Ferry
- “Successful people in real estate are the nicest people you can know” – Wendy Alexander
- “Sincerity beats cleverness” – Michael Clarke
- “The four most powerful words in the English language – please, thanks, sorry and why” – Wendy Alexander
- “Are you working for your vendors, or are you working on them?” – Michael Clarke
- “When you are able to speak from your heart, it establishes credibility” – Les Brown
The themes rang particularly true this year as they followed the Perceptions of Real Estate Agents report that identified what vendors really think about agents.
The report identified that 66 per cent of vendors had a positive experience when selling their home and 68 per cent of vendors would recommend their agent.
While it’s great that the majority of vendors had good or better experiences, the flip side is that nearly a third of vendors had an average (20 per cent) or bad (14 per cent) experience when selling their home.
Combine this with the experience of many buyers in dealing with agents – who report on a failure to follow up and price underquoting – and it becomes easier to understand why the profession has a reputation that needs work.
But the AREC insights, plus the report, identify that the benchmark the industry needs to aim for is clear.
ABOUT THE AUTHOR
Kylie Davis
Kylie Davis is the principal at Real Content and author of seven landmark reports.
She is a 'data queen’ whose research helps agents, property managers and principals better understand customers, markets and themselves.
She is also a keen observer of the tech trends changing the way we work.
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