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A Brisbane-based agent has sold a property for well above the suburb average by recognising the power of a tried and true strategy.
Michael Nolan of Ray White Sherwood sold a four-bedroom Tarragindi house for $850,000 last weekend – well above the suburb’s average and the vendors’ reserve – by harnessing the potential of effective doorknocking.
Speaking to REB, Mr Nolan explained that to get crowds to the auction, he and his agency did extensive prospecting and doorknocking in the lead-up to the day.
“A lot of neighbours were interested to see what it went for, so that’s why they all tagged along,” Mr Nolan said.
“It gives a better atmosphere,” he explained. “It’s a good sense of community when you’ve got all the neighbours there, especially when they come up to congratulate the new owners.”
“Straight away, especially if they’re owner-occupied, they think ‘Wow, what a great suburb’,” he added.
Mr Nolan said that ultimately, such community spirit makes for a more competitive, spirited auction on the day.
“[The crowd] can see all the other young families and stuff like that so they know that they’re buying somewhere that’s a really good neighbourhood,” he said.
Mr Nolan’s efforts paid off as the auction drew in five registered bidders and a crowd of 60 people on the day.
Alex Larumbe of LJ Hooker Maroubra is another agent who used doorknocking as an integral component of his marketing strategy, in achieving a $4.3 million sale of a Malabar home in May.
Mr Larumbe also doorknocked the area extensively to help promote the property and build relationships with members of the community.
[Related: Fresh take on old strategy could increase your sale price]
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