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Recently ranked ninth in REB’s Top 100 Agents, Adrian Bo of McGrath Coogee has been hailed an “attraction agent” by industry coach Tom Panos. Here, we get a glimpse into how he does it.
5am Wake up and cuddle my beautiful wife Megan and my bulldog Rocky. As part of my morning ritual, I review my goals to keep me motivated, read the Financial Review online for top stories and check online platforms to see what new listings and sales have filtered through overnight in my immediate market place.
After posting new listings, sales and testimonials on all social platforms, I send and review emails (forwarding certain emails to appropriate team members if required).
I also glance at what meetings I have for the day. I only ever look at my diary each morning as I have learned in the past that if you look at your calendar for the week or month, you become overwhelmed. I live my business life in daily compartments.
6.30am Exercise – either lightweights or a light jog with Ace my standard poodle.
7.30am Healthy breakfast smoothie with greens powder, almond milk, rice or pea protein, berries, coconut paste, lactose-free yoghurt and a banana. The coconut paste is a good fat – many people don’t have any fats for breakfast, that’s why they are hungry by mid-morning. Good fats are also brain food so I don’t need food until 2pm.
8am In the office to meet my immediate team including associate agent Tom, executive assistant Charlotte and client concierge Harrison. I started building teams 20 years ago with many variations of this structure and I now feel this is the ideal model for any lead agent in the current environment seeking 80-plus sales per annum while still offering great service.
8.30am Massive daily prospecting session including current vendors, past clients, hot sellers (clients I have appraised within past seven days waiting to sign) and pipeline sellers (I have 15,000 in my database so there are many to call).
12pm Review, send, receive and delegate emails.
2pm Lunch at desk. Coffee and a chicken sandwich on sourdough. Whoever says they don’t eat carbs during the day and sell real estate, good luck. I would pass out if I didn’t have energy food, given the pace I work at.
2.30pm This is where I conduct my five daily face-to-face meetings. This includes qualified buyer appointments, listing appointments (immediate sellers), market appraisals (medium to long-term pipeline sellers) and current vendor meetings.
7pm Home. Ace my standard poodle will run up and ‘attack’ me ‘Dino style’, from The Jetsons when George Jetson used to get home from work (I am now showing my age). Basically, Dino bolts towards him, runs up, jumps up, licks you to say hello and that he loves you. Then, I get to hug Megan (Ace is quicker).
This is my day, every day. This is the ‘ideal day 4.0’ – very simple – make calls in the morning and conduct face-to-face meetings in the afternoon. Grow your business in the AM and manage it in the PM.
[Related: A Day in the Life: Michael Clarke]
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