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Internationally recognised coaches are using Facebook Live to reach a global audience and better the real estate community.
Key industry trainers Ian Grace and Jo-Anne Oliveri have teamed up to offer their collective knowledge and experience to real estate professionals around the world.
The pair has started by providing weekly streams of Global Real Estate TV via Facebook Live, to explore industry concerns while providing systems and strategies for agency improvement.
“We feel passionately about looking at the industry, dissecting it, taking all the things that are there, turn them around, change them and get those that are bold enough and brave enough to see the opportunity to realise it is time for dramatic change,” Mr Grace told RPM.
“We want to start picking the brains of people who are exceptional on the world scene, so we have a lot of possible national and international visitors joining us on the program.”
Ms Oliveri said working internationally with real estate professionals has helped her and Ian realise that many of the issues the sector faces are universal, so a global platform is necessary to help better the worldwide real estate community.
“The way you run a business is the same, but what you have is slight variances in legislation,” she said.
“When Ian and I were chatting we realised that we need to reach real estate agents globally, we need to be able to have a platform where we can share information, share successes and share the consistent things that are happening in real estate.”
However, the pair admits that real estate has developed some bad habits that need to be broken in order to bring the industry forward and improve its service offering.
“Speaking around the world, we see a lot of other speakers and trainers, but one of the worst things I think sometimes is having the industry teach the industry, because people in the industry have only been giving it 8 or 9 per cent, so it’s going stay at 8 or 9 per cent,” Mr Grace said.
“We need to reach out and look at things differently; it’s about looking at every aspect of real estate and bringing up the stuff that people find distasteful even if they don’t want the truth.”
According to Ms Oliveri, the industry has been very insular in its learnings, which is why she and Mr Grace have taken teachings from other sectors and applied them to real estate.
“Ian has spoken with other industries while I’ve gone out and done courses at the Disney Institute in California and I’ve studied Starbucks and McDonald’s to see how they’ve gotten that consistency and dedicated clients, and we’ve brought that all back to the real estate industry,” she said.
“It’s about having trust and respect with the clients because they know, regardless of who they’re dealing with in the agency, they’re getting the same consistent service and advice.”
Global Real Estate TV streamed its first episode in late April and has attracted viewers from Australia, Germany, the US, Canada and parts of Asia, with plans for further improvements including the introduction of dual-screen streaming.
[Related: Facebook Live offers new potential for video marketing]
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