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In the first example of its unique partnership model, Laing+Simmons has opened a new office in Liverpool.
What makes the model remarkable is the fact that Laing+Simmons has taken an ownership position in the franchise business.
Executive director and head of growth at Laing+Simmons’ parent company Dexar Group, Stan Platis, says the move is a “key milestone” in both the company’s and the industry’s evolution.
“We’re taking a new approach to real estate franchising and we’re no longer constraining ourselves to the traditional franchise model,” Mr Platis said.
“We’re allowing ourselves the flexibility to take a bespoke approach depending on the individual circumstances.”
Mr Platis called the partnership model a “collaborative” evolution of traditional franchising.
“It involves partnering with the most capable operators in key local markets and providing access to all the back-end services they need to grow a successful long-term business.”
“Partnering with us enables agents to retain their focus on their customers and engage with their local communities. We’re helping quality, talented people realise their business ownership goals and we’ve got skin in the game too.”
David Tran is the principal at the new Laing+Simmons Liverpool office.
“It’s an exciting time in the context of Liverpool’s history,” Mr Tran said.
“There’s a great deal of investment earmarked for the region, with new infrastructure, commercial and residential development planned, which will give rise to an influx of new residents and jobs.”
Mr Platis said Laing+Simmons expects to roll out the partnership model in other locations across Sydney as infrastructure-fueled growth such as the Badgerys Creek airport gets under way.
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