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One Victorian boutique group has posted record sales figures despite challenging conditions in the state, including declining transaction numbers and an influx of new players.
Barry Plant Group recorded a 4.3 per cent growth in properties sold, a 24 per cent increase in gross sales value and a more than 19 per cent rise in gross commissions from March to May.
In the same period, the Melbourne market experienced a 15 per cent drop in sales numbers.
Group CEO Mike McCarthy says the drop in volumes, combined with a surge in the number of real estate agents and lead interceptors in the market, has increased competitive pressure across the industry.
He attributes Barry Plant’s continued success to a number of factors, but in particular to the adaptability of the training programs the group provides its network.
“The last two to three years have seen a fairly tight listing market, and we are mindful of keeping on the front foot of market conditions,” Mr McCarthy said.
“We have always had a strong emphasis on training and professional development. Our training is constantly evolving so that our network learns how to get the most out of market conditions as they change.”
The group has held on to its philosophy of giving customers the same level of service regardless of market conditions.
“It’s easy to get complacent when the market is buoyant. But we never take our customers for granted,” Mr McCarthy said.
He added that the group’s “relentless” lead generation, both digital and traditional, has served it well.
The Barry Plant Group refreshed its branding earlier this year.
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