Login
iscover
One of the largest independent real estate companies in Western Australia will celebrate its 20th anniversary this month, after it was founded in September 1997.
The Peard Real Estate Group was started as a small independent office by Peter Peard 20 years ago.
Mr Peard said that the 20th anniversary is a time to reflect on the success of the company over the past two decades.
“Over the past two decades, the Peard Real Estate Group has sold more than $20 billion in real estate and currently manages a property portfolio valued in excess of $1.6 billion,” the founder said.
“My decision to open Peard Real Estate came after five years in the industry, which saw me grow tired of looking at the same real estate business model. I would watch principles run offices that were barely turning over a profit and walk away with nothing to show after 30 years of blood, sweat and tears.
“At the other end, agents within those offices weren’t happy. They didn’t have the support they needed to succeed, resulting in a high turnover of staff.”
Mr Peard said that when deciding to go on his own, he would do things differently.
“I decided to establish highly profitable ‘super offices’ with a strong brand and support services for the sales representatives.
“We have now 12 super offices strategically located throughout Perth locations — with the official title of WA’s Top Office under our belt — a finance and settlements division as well as a corporate head office offering a complete support network."
He said that Peard Real Estate's success is built on four components: a unique structure, a solid admin, a premium marketing and an excellence recruitment strategy.
“We’ve never compromised on these and they have been imperative to our success and the premium service we can offer clients,” Mr Peard said.
Mr Peard added that the future hold new challenges for the group, which is looking forward to having more opportunities.
“Successful long-term businesses have to be able to adapt quickly to new market conditions and be at the front of the growth curve.
“I saw the need to change the model 20 years ago, and today, with the 'Uberisation' of business, I see the need to flip it again to stay ahead of the curve,” Mr Peard said.
Newsletter
