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Rising boutique hits sweet spot with 7 new offices in less than a year

By Tim Neary
19 February 2018 | 10 minute read
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One burgeoning group has experienced a period of rapid success as it continues its strategic expansion, opening seven offices in 11 months.

Starr Partners will extend its NSW presence with a new Ropes Crossing office on 19 February, the leading boutique group’s seventh in the last 11 months following offices in Glenmore Park, Newcastle, Liverpool, Maitland, Minchinbury and Miller. 

CEO Douglas Driscoll said that the group is focused on strategic network expansion following its success in the Sydney market.

“As a group, we are committed to focusing on quality over quantity,” the CEO said.

“The new additions to our network within the last year are of the highest pedigree. The Penrith, Liverpool and Hunter regions have experienced strong buyer demand, and we forecast these regions will grow in popularity over the coming years, particularly as building and transport developments gain momentum. Town planners have really considered the future of these areas and are focused on making them extremely desirable to live.”

He said that the group’s customer-centric approach is at the centre of what it does.

“[It has] helped our local offices deliver high-level results for clients and thrive in their local markets.

“Our new offices that opened last year have enjoyed great success, and we look forward to similar results with the new Ropes Crossing office.” 

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Mr Driscoll added that Penrith was recently named as one of Australia’s top 10 fastest growing areas for medium-density housing.

He also said that Newcastle averaged 7 per cent price growth per annum in the last five years.

Starr Partners Ropes Crossing will be managed by Scott Edwards, who is also the director of Starr Partners offices in Erskine Park, St Marys and Minchinbury.

Mr Edwards said that the suburb’s positioning between Penrith and Blacktown, along with its family feel, makes it a popular choice among first home buyers.

“Ropes Crossing is a relatively new suburb in Western Sydney that will see a strong increase in buyer demand over the next few years,” Mr Edwards said.

“The area is a hidden gem for families and young couples, offering plenty of large homes and estates, updated shops, quality schools and picturesque walking tracks.

“The local market has stabilised over the past few months, but we are starting to see more buyers enter the area, which is helping the market pick up.”

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