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One of Australia’s largest networks is introducing technology across its Australasian network that will allow them to best utilise their databases.
Century 21 has introduced OppScore technology that uses advanced algorithms to analyse contact data in the e-sales CRM platform and directly notify agents about prospective leads.
OppScore will determine a score for contacts using a wide range of criteria obtained from within the database such as contact’s performance, engagement, activity and even inactivity.
Chairman and owner of Century 21 Charles Tarbey said that the technology will be a significant enhancement to the network’s CRM system and ultimately mean more business.
“An agent’s database can contain a goldmine of information and it is something they work incredibly hard to develop,” Mr Tarbey said.
“We wanted to provide our agents with the technology to leverage this data to its full potential.”
One of the most attractive features of the technology is how it will ultimately allow agents to better use their time, the chairman said.
“OppScore will assist in taking some of the legwork out of managing a database while providing rich insights into the status of prospective leads.
“It essentially makes database mining more efficient and more strategic.”
Agents will be able to access the OppScore analysis where they can see the status of contacts, such as when contacts need attention based on activity or whether they are interested in upcoming property inspections.
Mr Tarbey said that OppScore was part of Century 21’s wider commitment to helping their sales team to deliver the best results for their clients.
“Century 21’s commitment to being a lead generation business means that we are continually looking at ways to enhance our offer to our sales force, which in turn helps them to provide optimum solutions for all clients,” Mr Tarbey said.
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