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New agent booking platform promises to give money back to clients

By Eliot Hastie
04 May 2018 | 11 minute read
time REB

A new booking platform that offers rebates to clients will provide Aussies with an easier and smarter way to handle property.

SULE – Agent Connect will act as an intermediary between clients and real estate agents to create greater transparency and trust but their biggest point of difference is the rebate that is on offer.

SULE will find their clients the best agent for the job and provide clients a cash rebate upon settlement, something that is new to the market.

Craig Perring, general manager of SULE said their aim was to help people out at a time when they need it most.

“We aim to put hundreds or thousands of dollars back in our client’s pockets at a time when they need it the most,” said Perring.

Mr Perring said that many Australian’s are unsure of what the process is to buy or sell and they are often left in the dark.

“The real estate industry is a very competitive industry, and as with all competitive industries there are real estate agents who look for ‘quick wins’ and can often take advantage of consumers that are time-poor, or those that don’t know a lot about buying, selling or leasing a property,” said Perring.

Mr Perring said that SULE was there to simplify the process and make it as easy as possible.

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“Selling or buying a house can be super stressful and a very time-critical process, and SULE aims to make the process as simple and as easy to navigate as possible,” he said.

SULE works for sellers by analysing the agents in the area, shortlisting them, then negotiating a competitive commission and reviewing marketing expenses presented by the agents.

It has a low cost for clients, which is refundable upon settlement, alongside a cash rebate for clients.

The rebate is based on the sale price or rental of the property, so the higher the price the greater the rebate.

“For all those involved in the sales process of a property, we would much rather see a higher sale price for the client, because the higher the sale price the higher the rebate for the vendor,” said Mr Perring.

SULE makes its money from agent referral fees and is happy to be upfront about the unofficial practice that has been happening for years, said Mr Perring.

“SULE makes it money from agent referral fees, a practice that has happened ‘unofficially’ for years, so we feel this service is value adding to the industry across all facets and is helping to make the industry more transparent.”

To find agents, SULE has a range of criteria including sales history, days on market, reputation, expertise and more, said Mr Perring.

“We are also committed to helping agents by connecting them with individuals who are committed and ready to do business.

“By reviewing proposals and guiding our clients through negotiations, it makes them more confident and able to act swiftly and decisively, which benefits everyone involved,” said Mr Perring.

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