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One of Australia’s fastest growing real estate groups is set to launch a major commercial operation in Adelaide.
Belle Property already has a residential footprint in Adelaide in premium suburbs like Adelaide Hills and Glenelg but is now ready to break into the commercial market.
Belle Property Adelaide consortium leader Calvin Lai said that the commercial move is part of a long-term strategic plan.
“We see a tremendous opportunity in the commercial property market. Having already been involved in major projects and development site sales, we know the sector and all that it offers, and we believe we can leverage strongly off our market-leading position in residential and projects.”
The team will be headed up by David Buenfeld and Lyndon Cocks in the investment sales and development site sales. They have a combined 50 years of expertise.
Matt Lazarus also joins the team for private clients after a career in retail leasing and sales.
Mr Buenfeld, the new commercial director, said that he made the move after realising that his previous business and Belle Property shared the same values.
“I saw that my business and the Belle Property Commercial brand share the same core values, and above all else we value people — that being our team, clients and business communities,” Mr Buenfeld said.
The new Adelaide office also brings a new operation to the South Australian market with the introduction of a dedicated Asian Markets division headed by Calvin Lai and Alan Lim.
Michael Hanscomb, Belle Property Commercial’s national head of commercial and projects, said that Australia had seen huge growth from Asian investors, so they wanted to have an offering for that market.
“Belle Property Commercial’s Asian Markets Division, which we are rolling out nationally, combines our local expertise and global network to provide a tailored service to Asian high-net-worth individuals which meets their specific property needs,” Mr Hanscomb said.
Mr Lai said that the Adelaide office was well positioned to lead the way for Belle Property Commercial, particularly for the Asian markets.
“We have Asian market specialists in place to enable Asian investors to understand the opportunity in Adelaide,” Mr Lai said. “We have strong international marketing capabilities and create all our material in two languages. We are well placed to attract investors from China, Singapore, Hong Kong and beyond.”
Mr Lai added that South Australia would become an increasingly popular investment proposition and Belle Property had big plans to capitalise on that.
“As a place to invest, Adelaide has a lot going for it. It’s renowned as an education and health hub and has even been voted the fifth most livable city in the world for six consecutive years and with many developments in the pipeline,” the consortium leader said.
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