Login
iscover
One local sales manager has said that with so much development, the role of sales managers is changing and promotion of the community is now more important than just the development itself.
Sales manager Deborah Wright, who works on AVID Property Group’s East Maitland Harvest community, said that over a decade ago sales managers would hand out a pamphlet and then sit back and wait.
“That approach just isn’t good enough anymore as there are 31 developments within a 20-minute drive of Harvest and the challenge for every sales manager is to communicate what sets the community apart, and the challenge for developers is to make their community stand out,” the sales manager said.
Ms Wright said that with so many developments, the role of the sales manager is changing, and agents must become more like community managers.
“You have to create that atmosphere from the start. I always say people buy you, you’re the one that’s on sale,” Ms Wright said.
Ms Wright added that her community regularly hosted welcome events, Easter egg hunts and even Christmas carols.
“I really feel like I’m a part of Harvest and I think I always will be. I really like building relationships and becoming a part of the community,” the sales manager said.
To complement the changing role of sales managers, AVID has launched AvidConnect, a customer service program that gives buyers information and educational content from when they start the buying process to after they’ve moved into their home.
AVID Property Group CEO Cameron Holt said that he was committed to doing more in AVID communities than just selling land.
“We want to ensure that they [buyers] feel like they’re a part of a real community once they move in, and we really work hard to facilitate that community — to bring it together and to help it to thrive,” Mr Holt said.
Newsletter
