Login
iscover
The future is likely to be an interesting place in real estate where successful agents will augment their people and property skills by leaning into tech-applied innovations like AI, big data and cryptocurrencies, according to The Agency.
The Agency national director of sales Thomas McGlynn said that combining technologies is the key to unlocking great efficiency.
“Artificial intelligence, chatbots and machine learning are likely to combine to automate the servicing of buyer enquiries and provide quicker responses.
“This will take pressure off agents and save them time.”
Mr McGlynn said that big data will play a bigger role.
“Big data will become important in more accurately predicting seller behaviour,” he said.
“All this new technology will work in with each other; big data in conjunction with intuitive learning AI and machine learning. There are service companies who will assess your database and use algorithms to devise the best contact strategy for you to get pipelines to find sellers and listings.”
He also said that CRM capabilities will be better.
“The big thing we are seeing is that CRMs are coming out with systems that make it so the agent can service more clients and be a lot more accessible to their clients,” Mr McGlynn said.
“Also, in the future, a lot of the support and admin side of real estate will be taken over by AI. The use of virtual and augmented reality will continue to grow as sales tools and the way in which people experience property.”
Mr McGlynn also anticipates an uptick in the use of cryptocurrencies, such as bitcoin and blockchain.
“Much of this depends on legislation — and accessibility — improving.”
Newsletter
