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McGrath delivers Uber-style mobile PM platform across its network

By Tim Neary
27 February 2019 | 10 minute read
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McGrath Property Management will deploy a cloud-based maintenance management platform across a selection of its businesses, as part of the company’s initiative to deliver best-practice tech solutions across its network.

The platform is called i4Tradies, an Uber-style linking service that will be made available across its company-owned office network in New South Wales and Queensland.

Head of property management for McGrath Rob Fearnley said that i4Tradies connects trades service owners, on-the-road tradies, tenants and property managers with an integrated job management software.

He said that it will be accessible anywhere, anytime and on any device.

“i4Tradies is part of our customer transformation program to revolutionise the customer experience through digital innovation,” Mr Fearnley said.

“This platform provides our tenants with an Uber-style digital experience for requesting maintenance services. i4Tradies will be an efficient way for our property managers and tradies to manage jobs successfully to completion. We are excited to be able to integrate i4Tradies into our company-owned property management network for our clients.”

i4Tradies CEO and co-founder Logan Nathan said that the platform provides a range of solutions.

“Trades services businesses not only need to simplify the lives of their on-the-road tradies, but must also inject the kind of flexibility into their business processes that can take their customer relationship management to the next level of excellence.

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“McGrath is a known and trusted Australian real estate brand focused on the customer experience, and we are very happy to be selected as their technology partner for maintenance.”

McGrath Limited reported its FY19 first-half results earlier, where the company made an underlying NPAT loss of $3.3 million and where revenue was down by 18 per cent to $42.5 million.

CEO Geoff Lucas, despite the business’ difficult financial performance, remained buoyed.

“Market conditions are expected to remain soft during 2019; however, there have been some signs of optimism with buyers, especially owner-occupiers who are increasingly more active, as prices return to more affordable levels in many areas,” he said.

“This trend is underpinned by a stable economy with low unemployment and record low interest rates.”

Mr Lucas reiterated that the trading conditions have been tough.

“Economic factors are contributing to a significant reduction in transaction volumes, with settled sales for the real estate sector nationally down by 13.2 per cent, and across the eastern seaboard with Sydney down by 20.3 per cent, Melbourne down by 22.3 per cent and Brisbane down by 11.3 per cent [over] the 12 months to January 2019.

“Prices continue to weaken, with national dwelling values to January 2019 down by 5.6 per cent, with Sydney down by 9.7 per cent, Melbourne down by 8.3 per cent, and [only] Brisbane in line with last year.”

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