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Quirky new research by review platform RateMyAgent has revealed real estate’s most popular names, along with its most influential, endangered and the ones that clock the highest client satisfaction.
RateMyAgent has released its The Agent Name Report.
CEO and co-founder Mark Armstrong said that the report is the first of its kind to be conducted in Australia.
“Interesting, thought-provoking and at times frivolous, it analyses data from more than 36,000 agents across their 331,000 property sales, with the country’s top 362 most common names unveiling fascinating insights into the industry,” the CEO said.
The report found that the most productive agents are those named Lucas, selling on average 25 properties per year. This is followed by Jarrod, Will, Clare and Marc, with 24 per year.
It found that Alexander was the top name in the group above $1,000,000 in property sales prices, with an average of $1,500,000. This was followed by William, Fred and Ivan, all with averages of $1,200,000.
Although women represented only 35 per cent of this group, female agents were found to be weathering the market downturn better, with sales per female agent shrinking by just 7 per cent, against 12 per cent for males. Also, sales prices for females were down by just 0.3 of a percentage point, against 1.0 per cent for males.
The report also revealed that females won for happiest customers, determined by sales above 50 per cent of the property’s price expectation, with Cheryl ranking number one at 61.5 per cent. Rounding out the top spots were Dylan and Zac at 58.3 per cent, and Natasha at 56.3 per cent.
The report also revealed a link between a name’s length and average sales value, finding that agents with longer names achieved higher average property sales, with each additional letter in the name adding an estimated $32,620 to the sales price.
And the report examined 65 pairs of name variations (Alexander versus Alex) and found that, in almost 90 per cent of cases, the variant with the longer name achieved a higher average sales value.
“What’s in a name? Well, if William Shakespeare were here, he would most likely say not Romeo and Juliet, who don’t even make the list,” Mr Armstrong said.
“Agents are a competitive bunch, and those on top, such as the Alexanders, Williams and Claires, will certainly enjoy this report. It also makes a very strong business case for having a long name — and personally I’m thinking of changing mine.”
He said that the most popular names in the industry for men and women, respectively, are Michael and Michelle.
“Meanwhile, Amy and Bill reported rapid decline, dropping by 25 per cent year-on-year,” Mr Armstrong said.
“Maureen has officially became an endangered species with one of the top disappearing names in Australian real estate, and Jake is the fastest-growing agent name, up by more than 25 per cent year-on-year.”
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